Episode 150: How to market an entire country online
South Africa wants to be in the top 20 destinations worldwide. How do you market an entire country?It turns out, we ordinary citizens can help: The most important thing is to go on to the social networks and talk about South Africa positively as a...
Episode 149: The ethics of marketing to kids
It's back to school week -- how should Digital Marketers go about marketing to kids?We speak to McAffee about the risks to children. We also speak to Boomtown Strategic Agency about their flavoured...
Episode 147: How to thrive in a digital world
One year ago this week, emarketer.com reported that digital online spend exceeded newspaper spending for the first time.
So has Digital put Print out of business? Surprisingly, we found tha...
Episode 146: Secrets of Mobile Commerce
Welcome to the Digital Edge, the official voice of the digital marketing space. I’m your host Erich Viedge.
You've got a cellphone, right? There are more cellphones in the world than ...
Episode 145: Contribute here to your vision for South Africa
In this week’s show we talk to Karina Reid and Barbara Holtman. They are using a website to create the South African Dream. What kind of South Africa do we want for ourselves and our children...
Episode 144: Juju, Slutwalk and the best flashmob ever
Welcome to the Digital Edge, the official voice of the digital marketing space. I’m your host Erich Viedge.
In this week’s show we talk to Tim Shier from a company called Brands...
Episode 143: POPI Bill explained by Direct Marketer
The news for Episode 143:
This week: Warren Moss from Demographica (a direct marketing company and winner of a silver Assegai) explains the POPI bill.
Luke McKend, the MD of Google SA ...
ABOUT THE DIGITAL EDGE
Digital Marketing is the fastest growing form of marketing. It is rapidly surpassing any other means of reaching customers -- even in South Africa.
Some 16% of South Africans have access to the Internet as of the end of 2011. And digital accounts for about 11% of all marketing spend. It is set to explode. And we're witnessing the revolution.
Since 2009, The Digital Edge Podcast has brought you weekly news and views from the Digital marketing space. We've seen the upsurge of Twitter and Facebook and are watching the emergence of smartphones and the presence of the Seacom cable transform marketing on the continent.
YOUR HOSTS
Erich Viedge
Erich Viedge is a former IT Journalist of the Year and 702 Talk Radio Technology correspondent. He runs a Knowledge Management and Innovation Consultancy when he's not running The... Read more