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ABOUT THE DIGITAL EDGE

Digital Marketing is the fastest growing form of marketing. It is rapidly surpassing any other means of reaching customers -- even in South Africa.

Some 16% of South Africans have access to the Internet as of the end of 2011. And digital accounts for about 11% of all marketing spend. It is set to explode. And we're witnessing the revolution.

Since 2009, The Digital Edge Podcast has brought you weekly news and views from the Digital marketing space. We've seen the upsurge of Twitter and Facebook and are watching the emergence of smartphones and the presence of the Seacom cable transform marketing on the continent.

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YOUR HOSTS

Erich Viedge

Erich Viedge is a former IT Journalist of the Year and 702 Talk Radio Technology correspondent. He runs a Knowledge Management and Innovation Consultancy when he's not running The... Read more
 

Brandon Rogoff

Brandon is the man that makes The Digital Edge sound as good as it does. Infact, he's so talented that he manages to make our voices sound better than they are in real life. In his... Read more
 

Angus  Robinson

Angus is our regular mobile and social media correspondent. He has been in the mobile and internet industries in South Africa since their inception. As a regular on the technology ... Read more