
Digital Marketing is the fastest growing form of marketing. It is rapidly surpassing any other means of reaching customers -- even in South Africa.
Some 16% of South Africans have access to the Internet as of the end of 2011. And digital accounts for about 11% of all marketing spend. It is set to explode. And we're witnessing the revolution.
Since 2009, The Digital Edge Podcast has brought you weekly news and views from the Digital marketing space. We've seen the upsurge of Twitter and Facebook and are watching the emergence of smartphones and the presence of the Seacom cable transform marketing on the continent.