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      <title><![CDATA[The Digital Edge]]></title>
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   <pubDate>
      Mon, 30 Aug 2010 10:07:02 +0200
   </pubDate>
   <title><![CDATA[Episode 84: Quirk Expands, Online Gambling & Prezence CEO Changes]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we speak to Rob Stokes about the glut of new high profile hires he's made at the company and where it's going, then discuss the online gambling ban with lawyer Wayne Lurie and finally speak to Nikki Cockcroft about her new job as the CEO of digital agency Prezence.</p>
<p>After hiring some major names such as Justin Spratt and Clint Bryce to the Quirk team, Rob Stokes is clearly looking to make his agency the biggest in the country. We speak to Rob to hear about these new hires and get his thoughts on the company and where it's going as 2010 winds to a close.</p>
<p>Then we speak to gambling lawyer Wayne Lurie about last week's high court ruling against Piggs Peak Casino that makes gambling in South Africa illegal. This long running feud between the Gauteng Gambling Board and Piggs Peak makes for some confusing reading and Wayne explains the details and what this means ofr the average online gamer.</p>
<p>Finally, CEO of Primedia Online felt that she didn't have enough work running iAfrica and Primedia Online so decided that she would take over Primedia's digital agency Prezence. We chat with Nikki about the move and what this means for outgoing CEO Tim Bishop.</p>]]></description>
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   <pubDate>
      Mon, 23 Aug 2010 08:40:05 +0200
   </pubDate>
   <title><![CDATA[Episode 83: Net Neutrality, Ushaidi & Payfast]]></title>
   <description><![CDATA[<p>In this week's episode we speak about Net Neutrality, Ushaidi and the recent Payfast purchase.</p>
<p>First up, Matthew Stone talks to us about the confusingly named concept of Net Neutrality. As Google and Verizon bring potential legislation to the American congress we try understand what this means for the Internet.</p>
<p>Then, Eric Hersman from Ushaidi has an informal chat with us about Ushahidi, the newly launched Crowdmap service as well as African innovation.</p>
<p>Finally, Andy Higgins from Bidorbuy talks about their recent purchase: Payfast. The payment company aggregates various types of payments in order to facilitate online payments. The company has recently been bought out by Bidorbuy and we find out the details.</p>]]></description>
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   <pubDate>
      Fri, 20 Aug 2010 09:01:21 +0200
   </pubDate>
   <title><![CDATA[Episode 82: Tech4Africa Special Part 2]]></title>
   <description><![CDATA[<p>Tech4Africa is a new conference seeking to bring the cream of the international digital speaking circuit to Johannesburg. Organised by Gareth Knight and sponsored, this year, by FNB and Internet Solutions (among many others) the conference met its goals and offered huge value to the attendees.</p>
<p>This special 2-part show brings you some of the best bits of the conference and lots of analysis from Jarred, Saul and Kerry-Anne. We will also be offered some intimate one-on-one interviews with some of the main speakers recorded by Saul over the weekend.</p>
<p>This second part of the recording rounds up day 2 as well brings you the entire Clay Shirky keynote.</p>
<p>If you weren't there, now's your chance to catch up.</p>]]></description>
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   <pubDate>
      Mon, 16 Aug 2010 11:54:39 +0200
   </pubDate>
   <title><![CDATA[Episode 82: Tech4Africa Special Part 1]]></title>
   <description><![CDATA[<p>Tech4Africa is a new conference seeking to bring the cream of the international digital speaking circuit to Johannesburg. Organised by Gareth Knight and sponsored, this year, by FNB and Internet Solutions (among many others) the conference met its goals and offered huge value to the attendees.</p>
<p>This special 2-part show brings you some of the best bits of the conference and lots of analysis from Jarred, Saul and Kerry-Anne. We will also be offered some intimate one-on-one interviews with some of the main speakers recorded by Saul over the weekend.</p>
<p>Among the highlights were the keynote from Clay Shirky and the workshops conducted by John Resig (the creator of jQuery), to name just two.</p>
<p>If you weren't there, now's your chance to catch up.</p>]]></description>
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   <pubDate>
      Tue, 10 Aug 2010 08:33:41 +0200
   </pubDate>
   <title><![CDATA[Episode 81: On-Demand TV, Creative Circle Awards & Creative Quirk]]></title>
   <description><![CDATA[<p>On this week's episode of The Digital Edge we speak about On-Demand TV on your cellphone, the new Creative Circle Awards for digital and finally a new creative addition at Quirk.</p>
<p>First up, Victor Borges from On-Demand talks about the newly released offer from the company and Vodacom where you can watch On-Demand TV through your cellphone. From Spongebob Squarepants to Desperate Housewives you can watch your favourite show on the move for a fixed price per month.</p>
<p>Then, Ben Wagner from the Digital Media and Marketing Association talks about the first round of the Creative Circle digital awards. The Creative Circle Awards reward creativity in traditional advertising and now the DMMA has joined forces with the Circle to reward digital. We find out who won.</p>
<p>Finally, Creative Director Clint Bryce from now Quirk joins us to talk about his move to the Quirkstation. What does this mean for Quirk and how does this place the company?</p>
<p>We've also got the Twit of the week and the news with Antonio Petra.</p>]]></description>
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   <pubDate>
      Mon, 02 Aug 2010 08:26:35 +0200
   </pubDate>
   <title><![CDATA[Episode 80: Communications Minister Shenanigans, Photocodes & Tech4Africa Speaker Alex Hunter]]></title>
   <description><![CDATA[<p>This week's episode of The Digital Edge looks at the latest fiasco at the Department of Telecommunications with Minister General Simphiwe Nyanda firing his Director General Mamodupi Mohlala for reasons unknown. Then we look at what on earth photocodes are and finally chat to Tech4Africa speaker, Alex Hunter.</p>
<p>We start the show off speaking to Simon Dingle to try and understand what on earth is going on at the Department of Communications with Minister Simphiwe Nyanda firing his Director General Mamodupi Mohlala with rumours of impropriety from both camps.</p>
<p>Then we speak to Ishfaq and Charlene from Cell C to discover what on earth their new photocode service is and why we should use their offering.</p>
<p>Finally, as Tech4Africa approaches we speak to international brand ninja Alex Hunter to discuss his history of branding Virgin America and what he'll be speaking about at Tech4Africa.</p>
<p>We've also got our Twit of the week and the news with Kerry-Anne Gilowey and Antonio Petra.</p>]]></description>
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   <pubDate>
      Tue, 27 Jul 2010 14:23:52 +0200
   </pubDate>
   <title><![CDATA[Episode 79: Return of the Seacom, DMMA Strikes Back & VAST 2.0: A New Hope For Video Advertising]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we take a look at the reputation nightmare behind the Seacom cable and how it was managed, take some questions from the audience at the DMMA paid content panel event and finally find out what on eart the VAST 2.0 video advertising standard is.</p>
<p>First up, Angus Robinson of Brandsh talks to us about the work done by his company in minimising the potential fallout from the Seacom cable repeater issues. After almost three weeks of downtime there were merely a handful of complaints online. We speak to Angus and Seacom's Linda Carter to understand what happened and what they did to create a positive response.</p>
<p>Then, in a follow up to last weeks DMMA panel we take some questions from the audience and get some further insight into the mindset of publishers in South Africa about paid content and paywalls.</p>
<p>Finally, Jade McDade of 365 Digital tells us about VAST 2.0, a new standard for tracking video advertising and what this means for the South African industry.</p>
<p>We've also got our Twit of the week and Kerry-Anne Gilowey joins us for the news.</p>]]></description>
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   <pubDate>
      Mon, 19 Jul 2010 08:50:18 +0200
   </pubDate>
   <title><![CDATA[Episode 78: 2Oceansvibe Radio, DMMA Paid Content Debate & Tech4Africa Speaker Rian Van Der Merwe]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we speak to blogger and entrepreneur Seth Rotherham as well as DJ Richard Hardiman to discuss their latest venture that they're putting together in the form of 2Oceansvibe Radio. We also get some snippets of the paid content debate held by the Digital Media &amp; Marketing Association in Johannesburg last week. Finally, we speak to Rian Van Der Merwe of Yola to hear about the panel he's putting together for Tech4Africa.</p>
<p>First up, blogger and Cape Town man about town, Seth Rotherham joins us to discuss his latest venture with ex radio DJ Richard Hardiman. The two have created an online radio station, cutting through any legislative red tape and allowing them to say, play and do what they want. We speak to the two to find out the story behind 2Oceansvibe radio.</p>
<p>Then we sit in on the DMMA Paid Content Panel. As publishers locally and internationally ponder how to make some real money off their content we join moderator Mike Stopforth as he guides Geoff Cohen of 24.com, Rhys Johnstone of IOL, Bridget Pringle of iAfrica, Phillip De Wet of The Daily Maverick and finally Bronwen Auret of BDFM in the paid content discussion.</p>
<p>Finally, as the Tech4Africa conference draws closer The Digital Edge, as the official Podcast of the event, we're featuring some of the speakers. This week we speak to Rian Van Der Merwe of Yola and previous Ebay about his user experience panel.</p>
<p>We've also got our Twit of the Week and news with Kerry-Anne Gilowey.</p>]]></description>
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   <pubDate>
      Mon, 12 Jul 2010 09:11:45 +0200
   </pubDate>
   <title><![CDATA[Episode 77: Online Ad Growth & Nielsen World Cup Research]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we speak on the topic of online advertising in light of the recent announcement that banner advertising would hit R800 million a year. We also discuss the research done by Nielsen's about the World Cup and finally bring you the Twit of the week and the news.</p>
<p>First up we're joined by Moneyweb's Hilton Tarrant and Acceleration Media's Di Charton to discuss the latest statistics on online advertising in South Africa. We speak to the two to see where that money is going, how it is being used and whether banner advertising is a worthwhile investment for online marketing.</p>
<p>With the World Cup finishing last night we nostalgically look back by speaking to Andrew Felbert about the research done by Neilsen's on the World Cup. The company tracked viewership throughout all touchpoints from TV, Web, Mobile and Social Media and we talk to Andrew to discuss the findings.</p>
<p>We'll also have our Twit of the week as well as the news with Kerry-Anne Gilowey.</p>]]></description>
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   <pubDate>
      Sun, 04 Jul 2010 21:08:20 +0200
   </pubDate>
   <title><![CDATA[Episode 76: Tech4Africa Speakers, Idea Bounty & Vodacom Colour]]></title>
   <description><![CDATA[<p>On this week's episode of The Digital Edge we speak to Steve Song to discuss his presentation at the Tech4Africa conference, chat with Daniel Neville of Idea Bounty about their latest crowdsourcing brief and finally speak to Tamaryn McPherson from Vodacom to discuss their new youth oriented offering: Vodacom Colour.</p>
<p>First up as part of the Digital Edge's involvement with Tech4Africa we'll be hearing from some of the speakers at the conference to find out what they'll be speaking about as well as who they're looking forward to speaking to. We start off these chats with Steve Song.</p>
<p>Then we speak to Daniel Neville of Idea Bounty, the crowdsourcing platform, to hear about their latest bounty for the Financial Times. The FT is looking for ways to increase sales to their paid content and Dan tells us all about it.</p>
<p>Finally, Tamaryn McPherson from Vodacom talks to us about the new Vodacom Colour range, a youth focussed product offering that is taking shape with the help of online campaigns and social media focus.</p>
<p>We're also joined by Antonio Petra for the news and Jarred is back in town.</p>]]></description>
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   <pubDate>
      Mon, 28 Jun 2010 09:45:52 +0200
   </pubDate>
   <title><![CDATA[Episode 75: Yastic, Getclosure & Forrester Social Media]]></title>
   <description><![CDATA[<p>This week on The Digital Edge we speak to Richard Craib from SA startup Yastic, Richard Wright from Getclosure and finally Nate Elliot of Forrester Research to discuss social media.</p>
<p>Yastic is currently pulling apart the traditional auction system with their crazy, SMS auction offering. We start the show off speaking to founder Richard about the service and the story behind it.</p>
<p>Then, Richard Wright of Getclosure talks to us about the service as well what recourses one has when complaining online.</p>
<p>Finally, we speak to Nate Elliot from Forrester Research to discuss the companies research done into social media and the processes they advise their clients to use.</p>
<p>We've also got the news with Kerry-Anne Gilowey and Antonio Petra of Cambrient.</p>]]></description>
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   <pubDate>
      Sun, 20 Jun 2010 21:26:50 +0200
   </pubDate>
   <title><![CDATA[Episode 74: The News]]></title>
   <description><![CDATA[<p>With the World Cup and a public holiday in South Africa causing a productivity decline we at the Digital Edge decided to take a leaf out of the rest of the country and do as little as possible. Loathe to let down our adoring fans we thought we'd put together an episode called "The News" as it contains, quite simply an extended version of the news with none other than Kerry-Anne Gilowey. Join us next week as we're back on the productivity wagon and provide you with yet another fantastic piece of audio.</p>]]></description>
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   <pubDate>
      Mon, 14 Jun 2010 11:09:13 +0200
   </pubDate>
   <title><![CDATA[Episode 73: Google Streetview, iAfrica & Clicks2Customers]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we look at the newly launched South African version of Google Streetview, discuss the changes going on at iAfrica.com and this history of Clicks2Customers.</p>
<p>First up Julie Taylor joins us to discuss Streetview South Africa. We talk on topics of privacy, wifi sniffing and Elephants.</p>
<p>Then Nikki Cockcroft joins us to discuss the new changes at iAfrica.com. We talk the end of the portal era, changes to their platform and advertising revenue.</p>
<p>Finally Jonathan Gluckman chats about Clicks2Customers, one of South Africa's most successful Internet companies. Jonathan gives us the history of the company and some overview of what search is.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Mon, 07 Jun 2010 10:04:51 +0200
   </pubDate>
   <title><![CDATA[Episode 72: Mobile VOIP, The Anti-Porn Brigade and Inflight Wi-fi]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we take a look at Internet Solutions new Mobile VOIP offering launching this week, the newly drafted bill hoping to stop all Internet and mobile porn in the country and finally discuss details of the new inflight wifi service that Wireless G are soon to be offering.</p>
<p>We kick the show off by chatting with Justin Spratt of Internet Solutions to discuss the companies new mobile VOIP service whereby using your cellphone you can cut out mobile operators thus massively lowering costs.</p>
<p>Then we speak to John Smyth of the Justice Alliance of South Africa (JASA). Comic book geeks are imagining spandex clad heros but the JASA is a legal body that has recently been tasked to draft a bill by the Department of Home Affairs to prevent all pornography on Mobile and the Internet in South Africa. We speak to John to discuss the why and how this is technically possible.</p>
<p>Finally we speak to Wireless G CEO Carel van der Merwe about the companies new inflight wireless offering that the company will be launching within the next few months.</p>
<p>We've also got our Twit of the Week and special guest Rob Stokes joins us with Kerry-Anne Gilowey on the news.</p>]]></description>
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   <pubDate>
      Mon, 31 May 2010 10:47:08 +0200
   </pubDate>
   <title><![CDATA[Episode 71: DMMA Launch, Android vs. iPhone and Kagiso takes MSN]]></title>
   <description><![CDATA[<p>This week we bring you coverage of the relaunched OPA (Online Publishing Association), now known as the DMMA (Digital Media and Marketing Association). We also speak to Kagiso Media to find out about their recent coup in taking over MSN South Africa and then a US-blogger helps us to understand who will win in the war between Google's Android and Apple's iPhone.</p>]]></description>
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   <pubDate>
      Mon, 24 May 2010 09:02:00 +0200
   </pubDate>
   <title><![CDATA[Episode 70: Netprophet, DSTV on Demand & Youtube SA]]></title>
   <description><![CDATA[<p>This week's episode of The Digital Edge highlights the Netprophet conference, the new DSTV on Demand service as well as the Youtube SA launch.</p>
<p>First up we speak to RAMP group head and Netprophet MC Rob Gilmour for his highlights of the conference and then after that we speak to Stefan Magdalinski about his talk at the event.</p>
<p>Then Jason Probert of DSTV Online tells us what DSTV on Demand offers and how you can catch up on the week's shows online.</p>
<p>Finally Christophe Muller of Youtube talks about the newly launched Youtube SA service and what it means for local content providers.</p>
<p>We've also got our Twit of the week and news with Kerry-Anne Gilowey.</p>]]></description>
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   <pubDate>
      Mon, 17 May 2010 08:43:28 +0200
   </pubDate>
   <title><![CDATA[Episode 69: Webby Awards, 24.com & SA Twitter Stats]]></title>
   <description><![CDATA[<p>This week's Digital Edge looks at judging the Webby Awards, the growth of 24.com and the SA Twitter stats report.</p>
<p>To kick off the show, Pete Case joins us to discuss his recent judging of the international Webby awards. These awards look at international creativity and design in digital and quite a few South African's are in the running this year.<br /><br />Next up&nbsp;Geoff Cohen from 24.com talks to us about the success of the company over the past year and what it takes to build a site with over two million users a month.<br /><br />Finally,&nbsp;we speak to Mike Wronksi who recently released the report on South African Twitter stats. We quiz him on the details to find out whether Twitter is a medium worth caring about or if it's just an echo chamber of geeky whingers.</p>
<p>We're also joined by Kerry-Anne Gilowey on the news and Jarred brings us the Twit of the week.</p>]]></description>
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   <pubDate>
      Mon, 10 May 2010 11:43:50 +0200
   </pubDate>
   <title><![CDATA[Episode 68: Branded Content & Flash Vs HTML 5]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we look at a new branded entertainment campaign, Scotland From Home, with Jason Xenopoulos. We then speak about the topic of Flash vs HTML 5 and whether digital agencies with hordes of Flash developers should be worried about a sudden lack of work for these employees.&nbsp;</p>
<p>First up we get South African web legend Jason Xenopoulos from branded entertainment company "2.0" to discuss his latest campaign, Scotland From Home. The campaign follows hapless Scot, Bruce Campbell around Scotland to discover the secret behind whiskey making.</p>
<p>We launch launch straight into a debate on HTML5 vs Flash. Both languages allow for a highly visual and attractive web however in light of Apple's Steve Jobs removing any chance of Flash being used on his devices, companies are rapidly jumping ship to the newer, more streamlined HTML 5 option.</p>
<p>We look at what the situation is, why some feel that HTML 5 is better, get a written response from Adobe and find out whether digital agencies are worried about losing their business and whether they're currently changing Flash designers skill sets to HTML5.</p>
<p>We also have our Twit of the week and Kerry-Anne Gilowey joins us on the news.</p>]]></description>
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   <pubDate>
      Mon, 03 May 2010 11:53:38 +0200
   </pubDate>
   <title><![CDATA[Episode 67: Pick n Pay 2.0]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge, in celebration of the newly launched Pick n Pay we take a look at the site and what it takes to put together a corporate website the size of the Pick n Pay site.</p>
<p>Large South African brands have pondered the value of building a major marketing presence online for years. For a brand like Pick n Pay, whose primary engagement with customers remains in store, digital has remained in the margins of their marketing thinking.<br />The last year has forced some major rethinks in boardrooms across the country. With cheap bandwidth in our midst, Internet penetration over 10% across the board, and well higher than that in the upper LSM&rsquo;s, and the rise of an active mobile user base it has finally dawned on everyone that this is a medium to be taken very seriously.</p>
<p>To start off we speak to the head of E-Tailing at Pick n Pay, Lynsay Webster Rozon to discuss why the company decided to create their new website and why they chose Pick n Pay and Aqua Online to create the site.</p>
<p>Then we speak to Newton Wilshire and Adam Brandt from Aqua Online as well as Zoe Benghis, Hans Liebenberg and Di Wilson from Cambrient to discuss the features of the show and what it takes to put together a site of this size.</p>
<p>We're also joined by Kerry-Anne Gilowey of Cape Town Daily Photo on the news and Jarred brings us the "Twit of the week"</p>]]></description>
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   <pubDate>
      Mon, 26 Apr 2010 08:25:23 +0200
   </pubDate>
   <title><![CDATA[Episode 66: Ning goes paid for, Malema brand value and Tech4Africa]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we look at the Ning social network moving from Freemium to paid only model, the brand value of Julius Malema online and finally speak about the upcoming Tech4Africa conference.</p>
<p>First up, U.S. based author and podcaster, Jeffrey Powers joins us to discuss the current change in the Ning business model. For the past two years social network building service Ning has worked on a model of Freemium. In essence they gave away their basic service for free and charged extra for more premium offerings. However in recent weeks things have changed with a new paid for model emerging.</p>
<p>Then in an article for the Daily Maverick, our very own Jarred and online reputation management software Brandseye's MD Tim Shier created a study on the brand value of Malema and how much his mentions were worth in terms of advertising value. Tim explains how the study was put together and Jarred explains the why.</p>
<p>Finally, Tech4Africa founder Gareth Knight joins us to discuss the conference and the kind of speakers he'll be having. Gareth also talks about the person this conference will appeal to and if you're either a technical person or an entrepreneur, this is one to watch out for.</p>]]></description>
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   <pubDate>
      Mon, 19 Apr 2010 09:24:13 +0200
   </pubDate>
   <title><![CDATA[Episode 65: Memeburn, OPA Results and the Digital Economy Bill]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we speak about South Africa's latest tech startup site, the growth on the Internet in South Africa according to the Online Publishers Association (OPA) and look at the Digital Economy Bill in the UK.</p>
<p>First up it's Matthew Buckland to give us a rundown of his new site, Memeburn. The site focusses on tech startups and news in South Africa and emerging markets. This is Matthew's first foray into self-employment after leaving 24Labs. Matthew also tells us about his other ventures and life as an entpreneur.</p>
<p>Then Karen Dempers, Marketing Manager of the OPA joins us to discuss the fourth quarter 2009 results from the organisation and what it means for the South African Internet. We also look as to why big players such as Media24 are managing to dominate the industry and what it means that sites such as Facebook are not part of the OPA.</p>
<p>Finally, Florian Leppla of the Open Rights Group joins us from the United Kingdom to talk about the Digital Economy Bill. The Bill aims to make Britain a digital nation with digital TV, broadband in every home but also features unrealistic, draconian laws on piracy and the policing of piracy.</p>
<p>We're also joined by Cambrient's Glen Tomlinson for the news and Jarred brings us the Twit of the week at the end of the show.</p>]]></description>
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   <pubDate>
      Mon, 12 Apr 2010 11:51:52 +0200
   </pubDate>
   <title><![CDATA[Episode 64: Mxit and the iPad]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we go a little bit iPad insane as we get Talk Radio 702's traffic and tech journalist Aki Anastasiou into our studio to discuss his brand new iPad. We've also got reknown journalist, acadamic and commentator Anton Harber on the show to discuss his view on the future of media in light of devices such as the iPad. We're also joined by Mxit founder Herman Heunis to discuss the new, strict banning rules on the services in response to pornographic and paedophilic content being promoted on Mxit.</p>
<p>We've also got our Twit of the week as well as Kerry-Anne Gilowey joining us on the show for the news.</p>
<p>This episiode we can't promise you an unbiased view of the iPad but we can tell you that you will want one.</p>]]></description>
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   <pubDate>
      Tue, 06 Apr 2010 12:15:17 +0200
   </pubDate>
   <title><![CDATA[Episode 63: Google, Uncapped and Digital Agencies]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we look at the situation between Google and China, discuss whether uncapped ADSL is good for the industry and finally take a listen to Pete Case discuss the state of digital agencies in South Africa.</p>
<p>First up we're joined by journalist, entrepreneur and now publisher Duncan Mcleod to discuss the situation between Google and China. We discuss why there is the rift between the company and the country and also see if issues between multinational corporations and countries is bound to continue.</p>
<p>Then with uncapped ADSL becoming the standard offering by South African ISP's we couldn't help but wonder whether going to a model where and ISP's costs are no longer fixed is a bad trend for the industry that will result in smaller providers closing down. We speak to the head of the Internet Service Providers Association, Ant Brooks to get his thoughts on the matter.</p>
<p>Finally, Pete Case from Gloo gives us a rundown of the state of digital agencies in South Africa. This recording comes from our Digital Edge live in Cape Town show.</p>]]></description>
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   <pubDate>
      Mon, 29 Mar 2010 11:01:48 +0200
   </pubDate>
   <title><![CDATA[Episode 62: Paypal, Internet Access and Paid Content]]></title>
   <description><![CDATA[<p>In our sixty second episode of The Digital Edge we speak on the topics of Paypal in South Africa, Internet Access findings as well as a final look at paid content in South Africa.</p>
<p>Our first guest is FNB CEO Michael Jordaan who discusses the details of Paypal in South Africa with us. Join us as we travel to the executive floor of the FNB building to talk international finance and the effect on the country.</p>
<p>Then we hear from Arthur Goldstuck to discuss his latest research done in conjunction with Cisco. The 2010 Access Report looks at Internet access in South Africa and future trends as well as other industry statistics such as the amount of broadband connections in South Africa. Listen to hear the fascinating details and the exciting future the South African Internet looks forward to.</p>
<p>Finally Bronwen Auret joins us to interview Diane Charton of Acceleration Media to discuss the topic of paid content in the South African context from an advertisers perspective.</p>
<p>Finally we've got a recording of the news with Kerry-Anne Gilowey recorded at our Digital Edge Live show last Friday.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Tue, 23 Mar 2010 23:37:37 +0200
   </pubDate>
   <title><![CDATA[Episode 61: Ebooks, OPA Changes and SXSW]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we look at the topics of the South by Southwest (SXSW) conference, the changes at the OPA and South African e-book sellers.</p>
<p>With local online retailer Kalahari.net moving into the e-book arena we spoke to CEO of the company, Gary Hadfield, speaks to use about their offering and the industry of e-books as a whole.</p>
<p>Then Nikki Cockroft, vice chair of the OPA gives us some information on how their changing their membership structure to accomodate more than just publishers.</p>
<p>Finally, Brett Haggard of Hypertext Media joins us live from SxSW in Austin Texas to tell us what the conference is about and what his highlights were.</p>
<p>We'll also speak to Kerry-Anne Gilowey to discuss the news and Jarred brings us an every amusing "Twit of the week".</p>
<p>This week is your chance to get involved in an international charity event that is set to make history as we begin the run off to 2010 World Cup in true South African style. For more information on previous Twestival events, visit <a href="http://capetown.twestival.com/">http://capetown.twestival.com/ </a>- or email us at capetwestival@uthango.org to find out how you can help.</p>
<p>It's also the last week for you to book tickets to The Digital Edge live in Cape Town this Friday the 26th at the BMW Pavillion. Book now for a great event: <a href="http://bit.ly/bJARUs">http://bit.ly/bJARUs</a></p>]]></description>
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   <pubDate>
      Mon, 15 Mar 2010 11:31:43 +0200
   </pubDate>
   <title><![CDATA[Episode 60: Influence, Crowdfunding and Paid Content]]></title>
   <description><![CDATA[<p>In this week's episode The Digital Edge gets a lick of paint and some botox to take on a new, more newsy format.</p>
<p>We're joined on the show by Clive Simpkins, a speaker and presenter to discuss the topic of Influence in South Africa. This segment was produced in conjunction with Mandy De Waal of MandyLives.</p>
<p>Next, with paid content being a major topic of conversation we team up with Bronwen Auret of BDFM to discuss the issue from a South African perspective with General Manager of Digital at Avusa, Elan Lohmann.</p>
<p>Finally with almost eight hundred thousand rand already raised, the Crowdfund is almost reaching its target. The idea comes from Eve Dmochowska, an entrepreneur hoping that the fund will provide angel investment to 50-100 startups.</p>
<p>Finally, don't forget to join us in Cape Town on March the 26th for The Digital Edge Live. Bookings are available here: <a href="http://bit.ly/bJARUs">http://bit.ly/bJARUs</a></p>]]></description>
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   <pubDate>
      Mon, 08 Mar 2010 11:06:36 +0200
   </pubDate>
   <title><![CDATA[Episode 59: Lunch with The Digital Edge]]></title>
   <description><![CDATA[<p>This week we bring you something slightly different with a double episode where we take Justin Spratt, Nevo Hadas and Steven Ambrose to lunch at Metro in Benmore with our very own Jarred Cinman.</p>
<p>Join us as we discuss new media and the business models behind the future of the Internet. A special thanks to Metro for providing us with the space to record and for a fantastic meal. We highly recommend you get to Metro.</p>
<p>Also don't forget to join us at The Digital Edge Live on the 26th of March in Cape Town. Book now to avoid dissapointment: <a href="http://bit.ly/bJARUs">http://bit.ly/bJARUs</a></p>]]></description>
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   <pubDate>
      Mon, 01 Mar 2010 11:58:59 +0200
   </pubDate>
   <title><![CDATA[Episode 58: Web 2.0 Entrepreneurs]]></title>
   <description><![CDATA[<p>This week The Digital Edge takes a trip down to the Silicon Cape to speak to five local entrepreneurs that are blazing a path for the South African digital space. With issues like funding, securing talent and taking an idea international being issues for any local endevour, we speak to these local entrepreneurs to understand how they overcame these issues.</p>
<p>Remember to sign up for The Digital Edge live in Cape Town on the 26th of March: <a href="/cambrient2/view/cambrient2/en/page1548">http://www.thedigitaledge.co.za/cambrient2/view/cambrient2/en/page1548</a></p>]]></description>
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   <pubDate>
      Mon, 22 Feb 2010 10:42:28 +0200
   </pubDate>
   <title><![CDATA[Episode 57: Online Media Buying]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we tackle to topic of online media buying in South Africa. With the total amount spent online in 2009 being around four hundred million, it is rumoured that a similar amount was spent on Google adverts that are thus not reported as local income. Now with Facebook being represented locally by Habari Media, is this problem set to grow even further with international publishers taking potential local publishers revenue.</p>
<p>We speak to Richard Sidersky, Head of the Media Buying division of Aqua Online as well as Stijn Smolders from Habari to understand their new Facebook offering and finally Nikki Cocroft of the Online Publishers Association to give us some industry perspective.</p>
<p>This week we're also joined by Hilton Tarrant of Moneyweb live from Barcelona to discuss the Mobile World Congress and as always, Kerry-Anne Gilowey joins us to discuss the news of the week.</p>
<p>Remember to sign up for The Digital Edge Conference happening on the 26th of March in Cape Town: <a href="/cambrient2/view/cambrient2/en/page1548">http://www.thedigitaledge.co.za/cambrient2/view/cambrient2/en/page1548</a></p>]]></description>
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   <pubDate>
      Mon, 15 Feb 2010 11:34:56 +0200
   </pubDate>
   <title><![CDATA[Episode 56: Heavy Lifting]]></title>
   <description><![CDATA[<p>In this week&rsquo;s episode of The Digital Edge we take a look behind the beautiful flash work done by the countries digital agencies to see what web application developers are building and how they&rsquo;re putting together some world-class applications.</p>
<p>We speak to Wesley Lynch of Realm Digital, Anton De Wet of Telamenta and Peter Flynn of White Wall Web to see how their business works, what they program in and whether the relationship with creative&rsquo;s is complicated or not.</p>
<p>We also speak to Kerry-Anne Gilowey to get all the buzz news and Jarred brings us the Twit of the week.</p>]]></description>
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   <pubDate>
      Mon, 08 Feb 2010 11:52:05 +0200
   </pubDate>
   <title><![CDATA[Episode 55: Online Brand Monitoring]]></title>
   <description><![CDATA[<p>This week's Digital Edge takes a look at the topic of online brand monitoring. As more and more people are able to influence their friends and peers over social networks such as Facebook and Twitter, finding out what people are saying about your brand becomes more and more critical.</p>
<p>Of course you can setup a Google alert to check certain keywords but this is not instant, nor does it offer any sort of look into the influence and reach of these comments online. It's also important to remember that these tools are useful not only in a crisis but to value positive mentions as well as to help see what aspects of an online campaign might be successful or not.&nbsp;</p>
<p>This week we speak to Ingrid Rubin from Virtuosa to speak about Saidwot, Tim Shier from Quirk to talk on Brandseye and finally Gordon Geldenhuys from Acceleration Media to talk about Radian6.&nbsp;</p>
<p>We also speak to Vanessa to hear about Breadline Africa's latest competition to raise funds as well as Kerry-Anne Gilowey to discuss the news of the week.</p>]]></description>
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   <pubDate>
      Mon, 01 Feb 2010 11:56:04 +0200
   </pubDate>
   <title><![CDATA[Episode 54: The Reconstructed Living Labs]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we take a very special look at the Reconstructed Living Labs run by Marlon Parker in the Western Cape. Marlon and his team tirelessly work to uplift their community through the use of technology. In the drug addled landscape Marlon uses services like Mxit and The Grid to counsel troubled youth. In this episode Marlon tells us about the start of the project, how it's funded and where he's going with new projects. We also speak to reformed gangsters looking to help their community via the Reconstructed Living Labs.&nbsp;</p>
<p>We also speak to Sean Riley of AD:Dynamo in our Agency of the week section and as always, Kerry-Anne Gilowey joins us in the iPad news section.</p>]]></description>
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   <pubDate>
      Mon, 25 Jan 2010 11:54:59 +0200
   </pubDate>
   <title><![CDATA[Episode 53: Geek Retreat 2.0]]></title>
   <description><![CDATA[<p>This week we take a look at the second Geek Retreat that took place over the weekend of the 15th to the 17th of January in scenic Stanford Valley in the Western Cape. The first Retreat yielded a fair amount of controversy for being exclusively "A-lister" as well as an excuse to network rather than completing the mandate of "making South Africa better through the Internet".&nbsp;</p>
<p>We sent intrepid reporter Jarred Cinman with recording equipment and a fair sense of cynicism to Stanford. What returned was someone almost akin to a religious convert. Jarred, the usually cynical member of Th Digital Edge came back in love with the location, people and concept of The Geek Retreat.</p>
<p>Follow Jarred as he explains his new found fascination with the Geek Retreat as he brings you coverage of the event.</p>]]></description>
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   <pubDate>
      Mon, 18 Jan 2010 13:28:52 +0200
   </pubDate>
   <title><![CDATA[Episode 52: Chick Clicks]]></title>
   <description><![CDATA[<p>For this week's Digital Edge we follow up our episode in 2009 where we looked at black entrepreneurs in the social media space. This week we take a look at women in the digital space in South Africa. We speak to women in the marketing and business side of digital to try find out if they're intimidated by men in the industry, whether they have to work harder to succeed and why they think there is a lack of female digital entrepreneurs in South Africa.</p>]]></description>
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   <pubDate>
      Mon, 11 Jan 2010 11:57:48 +0200
   </pubDate>
   <title><![CDATA[Episode 51: 2010 Trends]]></title>
   <description><![CDATA[<p>In the first episode of The Digital Edge for 2010 we take a look at what our guests predict will be big in 2010. Sadly we're not living in a world of flying cars, missions to Mars and food pellets but 2010 still promises to be a fast paced, rapidly changing space with innovations not only in technology but also in the online marketing space in South Africa.</p>
<p>Take a listen as we put our prediction pants on to see what we can expect for 2010 and what you can expect from marketing, technology and culture.</p>]]></description>
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   <pubDate>
      Mon, 21 Dec 2009 12:11:04 +0200
   </pubDate>
   <title><![CDATA[Episode 50: The Best Until Now]]></title>
   <description><![CDATA[<p>In our 50th and final episode for the year we take a short retrospective at the last six months of our favourite episodes.&nbsp;</p>
<p>First up, we listen to our quiz show to hear the chaos and madness that was the quiz show. That episode we were joined by Toby Shapshak as the quiz master, Anna Vaulina, Justin Spratt, Craig Rodney and Rich Mulholland. To call them loud and raucous may be the&nbsp;understatement of the year.</p>
<p>Next we delve into the issue of why the online space in South Africa is still so dominated by white males and what can be done to solve this issue. We spoke to the Chairman of the Mail &amp; Guardian, Trevor Ncube to get an understanding of the the issue.</p>
<p>Then, as the fight between pirates and copyright lawyers continues to grow, we took a look down the rabbit hold that is piracy online. We spoke to both Christian Engstrom, leader of the Pirate Party in the European Parliament and Carlo Lavizarri, a copyright lawyer for the recording industry. The debate was heated and that was just between Saul and Jarred.</p>
<p>Continuing&nbsp;the topical and controversial theme, we took a look at the growing issue of privacy online. We spoke to Lillie Coney, a director at the Electronic Privacy Information Center in the USA as well as locally, Dominic White, a security expert. Remember your tinfoil hats.</p>
<p>As digital continued to grow in South Africa in 2009 so to did the awards to rewards the work done. We look at The Bookmark Awards where we speak to organisers, judges and winners of awards.</p>
<p>Finally, a short look into a recent topic of Online Dating. We speak to David Burstein of The Dating Lab and Jane Collachio, an online dating expert.&nbsp;</p>
<p>We're also joined by the extremely patient Kerry-Anne Gilowey and the show ends with a Twit of the week.</p>]]></description>
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   <pubDate>
      Mon, 14 Dec 2009 11:47:39 +0200
   </pubDate>
   <title><![CDATA[Episode 49: 2009 In Review]]></title>
   <description><![CDATA[<p>With 2009 coming to a very rapid end we at The Digital Edge decided to take a look back into the year that was and get some of the biggest web celebrities in the country to tell us what they thought was big in 2009. We also ask them what news stories shocked them the most and what technological advances tweaked their interest in 2009.</p>
<p>We're joined by Avusa's Elan Lohmann, Stuff Magazine's Toby Shapshak, Mobile Marketer Gaby Rosario, Digivox's Andrea Mitchell and finally comedian and marketing expert John Vlismas.</p>
<p>Next year we're joined by the same guests and more for their 2010 predictions so join us next week for a greatest hits episode and on the 11th of January 2010 for the predictions of the year.</p>]]></description>
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   <pubDate>
      Mon, 07 Dec 2009 14:33:15 +0200
   </pubDate>
   <title><![CDATA[Episode 48: Online Dating]]></title>
   <description><![CDATA[<p>This week we take a totally amorous view of the world of online dating. As 18 hour work days become more and more common, finding time to go to bars or on blind dates that were organised by your grandmother becomes less and less possible. The solution for many is online dating however this solution does come with a fair share of stereotypes and psycho's.</p>
<p>We speak to David Burnstein of The Dating Lab to see how online dating works as well as author Jane Coloccia to give her experiences on the subject. We also speak anonymously to two users of online dating to get their perspective and stories.</p>
<p>We're also joined by Anne-Sophie Leens to hear about Apartment Studios and as always, Kerry-Anne Gilowey from Cape Town Daily Photo joins us for the news.</p>]]></description>
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   <pubDate>
      Mon, 30 Nov 2009 11:49:26 +0200
   </pubDate>
   <title><![CDATA[Episode 47: The MMORPG]]></title>
   <description><![CDATA[<p>Chances are if you've spent any time online in the past few years you've heard of games such as "World of Warcraft" and "Second Life". These online worlds are known as Massively Multiplayer Online Role Playing Games or "MMORPG's". This week on The Digital Edge we investigate the phenomenon of these successful online worlds.</p>
<p>We speak to developers of online games in the form of local gamers from the "RoseZA" server as well as look internationally to speak to Oscar Garza from Eve Online, the third biggest MMORPG in the world. In order to better understand these games we also speak to players and finally Jerri Mperdempes, someone that makes his living off selling in-game merchandise online.</p>
<p>Finally we also speak to Hein Koen of Flickswitch in our 60-second pitch as well as being joined by Kerry-Anne Gilowey from Cape Town Daily Photo in our news segment.</p>]]></description>
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   <pubDate>
      Mon, 23 Nov 2009 11:39:49 +0200
   </pubDate>
   <title><![CDATA[Episode 46: Eskom Reputation Management]]></title>
   <description><![CDATA[<p>This week on The Digital Edge we team up with investigative journalist Mandy De Waal from Marklives.com as well as the newly launched Mandylives.com sites to tackle the topic of relationship management online, specifically focussing on the fallout around the Eskom brand in the past few weeks.</p>
<p>Our first guest on the show is Chris Yelland, a publisher of Electrical Engineering titles to give us an understanding of the situation at Eskom as well as let us in to some of the industry gossip behind the media front. We then speak to branding expert Clive Simpkins to explain why this fiasco is an example of how not to position yourself. Finally, Ingrid Rubin of Online Reputation Management Agency "SaidWot" joins us to talk about the number of mentions of Eskom online and what can be done online to protect your brand in the event of a crisis. Mandy De Waal then summarises the situation and what can be done going forward. As always, Kerry-Anne Gilowey then joins us for the news.</p>]]></description>
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   <pubDate>
      Mon, 16 Nov 2009 11:50:33 +0200
   </pubDate>
   <title><![CDATA[Episode 45: The Bookmarks]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we take a special look into last weeks Bookmarks Awards. <br /><br />First, we speak to Online Publishers Association Head of Creative, Ben Wagner on why the awards are important in the South African space and how the OPA is trying to champion excellence in digital in South Africa. He also provides tips for next years entrants on what not to do. <br /><br />Next we speak to judges J.P. Farinha, Rob Stokes and international judge Chris Colborne to see how the process worked, what they learnt and what they didn't enjoy about the process.<br /><br />Finally, we take a audio trip to the awards ceremony and speak to winners Elan Lohmann from Avusa, Justin Hartman from Afrigator and Pete Case from Gloo.<br /><br />We are also joined by news lady extraordinaire, Kerry-Anne Gilowey in our weekly news section.</p>]]></description>
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   <pubDate>
      Mon, 16 Nov 2009 20:58:17 +0200
   </pubDate>
   <title><![CDATA[Episode 44: Alternate Reality Games]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we look at the phenomenon of Alternate Reality Games (ARG). By blurring the boundaries between real world and online space, an ARG creates an immersive game experience that you need to experience to truly understand. Companies that have used an ARG to promote themselves online include McDonalds, Audi and movies such as the recent Batman movie. These ARG's have even successfully won awards at Cannes for innovative work.</p>
<p>We speak to Ken Eklund, writer of what has been dubbed the first serious ARG, World Without Oil. We also speak to Chris Walsh from agency McKinney to talk about the ARG done for Audi USA known as "The Heist". Jonathan Cherry, a local ARG developer talks about the work done for Woolworths and Marie Lamb from ARGN.com gives us an explanation of what an ARG really is.</p>
<p>In our 60-second pitch we speak to Jonathan Hall of Added-Value, a branding agency. Our Top Ten looks at the ten best quotes from South Park and as always we're joined by Kerry-Anne Gilowey from Cape Town Daily Photo in the news.</p>]]></description>
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   <pubDate>
      Mon, 02 Nov 2009 15:22:23 +0200
   </pubDate>
   <title><![CDATA[Episode 43: Social Media Agencies]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we look into the phenomenon of social media agencies to see whether having one on retainer is necessary for your brand. With hushed talks of agencies charging excessive amounts to create a fan page on free services such as Facebook we decided to look into the necessity of having a full on agency or if you could hire a web savvy teenager to do the work at a fraction of the cost.</p>
<p>We speak to Angus Robinson of Brandsh, Louis Janse van Rensburg of World Wide Creative, Gino Cosme of Cosmedia and finally consultant and web strategist Eve Dmochowska to see what is happening with excessive charges as well as whether you really do need an agency.</p>
<p>Our top ten this week is the ten best quotes from T.V. presenter Jeremy Clarkson and our 60-second pitch features Kish Ramdial from immedia to talk about their iPhone app development. As always, Kerry-Anne Gilowey joins us for the countries best audio news.</p>]]></description>
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   <pubDate>
      Mon, 26 Oct 2009 11:41:48 +0200
   </pubDate>
   <title><![CDATA[Episode 42: Digital Agency Review]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we take a look at South African Digital Agencies to see how they are doing with winning international awards.<br /><br />We're joined by Pete Case of agency Gloo, Ben Wagner of Stonewall and Peter Stewart of Clickthinking. We take a look at what they think of awards, what sort of strategies they use to win awards and what sort of work they produce to win these awards. We also ask the million dollar question of why South African Digital Agencies are not winning at Cannes in the Cyber Lions category. Despite winning Grand Prix awards in radio advertising this year, South Africa did not even produce a finalist in the Cyber category. We're also joined by market commentator Chris Moerdyk to give an overview of the situation and give his view on the way forward.<br /><br />In our "60 second pitch" we're joined by Marcus Sorour of PR Agency Text 100 and our Top Ten looks at the ten best Internet Meme's as read by 2Oceansvibe editor, Seth Rotherham. As always our resident female voice and Cape Town representative, Kerry-Anne Gilowey joins us with the news.</p>]]></description>
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   <pubDate>
      Mon, 19 Oct 2009 11:53:53 +0200
   </pubDate>
   <title><![CDATA[Episode 41: Privacy Online]]></title>
   <description><![CDATA[<p>The Internet is a haven for all things weird and wonderful and to be honest, who hasn't used the Internet to search for something illicit or disturbing? However, wouldn't you hate that search to be used against you in the future when trying to find a job, get credit or even a relationship? The issue here is that the Internet is no longer private and your daily searches and dubious nuances are available to be harvested for potentially nefarious purposes.</p>
<p>What information is being harvested from your computer and what is being done with this information? This week on The Digital Edge we speak to privacy experts to find out.</p>
<p>We're joined by Dominic White of Deloitte Security, Lillie Coney of privacy rights group EPIC, Gian Visser of ISP Afrihost and Pria Chetty a technology and innovation lawyer. We also speak to Richard Mulholland of Missing Link in our "60-second pitch section and have a special chat with head of the OPA, Adrian Hewlett. As always, Kerry-Anne Gilowey joins us for a fun filled look at the news.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Wed, 14 Oct 2009 10:31:47 +0200
   </pubDate>
   <title><![CDATA[Episode 40: Email Marketing]]></title>
   <description><![CDATA[<p>In this week&rsquo;s episode of The Digital Edge we take a look at the contentious topic of email marketing. Studies show that ninety percent of all email&rsquo;s sent are considered spam due to their nature of being unsolicited even if they are relevant to that person&rsquo;s needs. However, there is still a place for email marketing as part of an integrated campaign. The problem it seems is that of people purchasing databases from marketers selling addresses of people not opting into these lists.</p>
<p>We speak to two legitimate email marketers in the form of Josh Adler from pMailer and Mia Papanicolaou from Striata. They give us a run through of how best to create an email marketing campaign as well as giving us some advice on what not to do when it comes to database purchases. We also speak to an email database list seller to see how that industry operates.</p>
<p>In our 60-second pitch we speak to Robynn Burls of Encyclomedia, a highly targeted media database service. Our top ten features then ten most amusing spam email subjects&rsquo; lines and as always, we&rsquo;re joined by Kerry-Anne Gilowey in our news section.</p>]]></description>
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   <pubDate>
      Wed, 14 Oct 2009 10:31:19 +0200
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   <title><![CDATA[Episode 39: Travel and Tourism]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we take a look to see what is being done to promote South African tourism online. While internal marketing for South Africa tends to be done on radio, print and T.V. adverts there is a strong push internationally to promote the country via the Internet. Realistically, international visitors have the choice between going to a travel agent and using the Internet for their information.</p>
<p>Destination Marketing Organisations, traditionally part of a government tourism agency, have started a major push online. These sites can give potential visitors the ability to book hotels, tours, rentals and sightseeing all from the comfort of their bedroom.</p>
<p>We speak to Aslam Levy of Cape Town Tourism as well as Karin Duncker of the German Tourism Board. They give us the lowdown of what their territories are doing to promote themselves online.</p>
<p>In our "60-second pitch" we're joined by Marcel Oudejans and our Top Ten this week features the ten best "Sheldonisms" in honour of the character Sheldon Cooper on T.V. show "Big Bang Theory". As always, we're joined by Kerry-Anne Gilowey from Cape Town Daily Photo.</p>]]></description>
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   <pubDate>
      Wed, 14 Oct 2009 10:30:44 +0200
   </pubDate>
   <title><![CDATA[Episode 38: The Loeries Extravaganza]]></title>
   <description><![CDATA[<p>The 31st annual Loeries was held for the first time in Cape Town over the weekend of the 25th to the 27th of September. These advertising "Mad Men" certainly have a reputation for raucous behaviour and this year was no different. With multiple parties throughout the day, the awards ceremony then a party on Long Street till all hours of the morning the Loeries certainly pulled out all the stops to impress and entertain this year.</p>
<p>We spoke to winners TBWA Hunt Lascaris on their campaign for the Zimbabwean as well as Chris Gotz from Ogilvy, Tony Koenderman and Ben Wagner from Stonewall Digital. The show also features an overview of the digital winners and a debate on whether the Loeries really gets digital.</p>
<p>Remember, if you didn't win at the Loeries in the digital category there's always the Bookmarks coming up. This week is the last week to register so go to www.thebookmarks.co.za now.</p>]]></description>
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   <pubDate>
      Wed, 14 Oct 2009 10:29:47 +0200
   </pubDate>
   <title><![CDATA[Episode 37: The Future of Media]]></title>
   <description><![CDATA[<p>In this week's episode we take a look at the future of entertainment media. In the follow up to our episode on piracy we cast our gaze forward to see what is going to happen with the entertainment industry now that piracy is such an entrenched concept.<br /><br />The entertainment industry has spent the last ten years digging in their heels and sending lawyer after lawyer to stop pirates they've spent little time, effort and money thinking of new ways to sell their goods in digital format. In essence, the entertainment industry has done a shocking job of providing an alternative to the offerings of the pirates.</p>
<p>We're joined by Jason Probert of DSTV New Media to explain the video on demand services that DSTV offers as well as explain the launch of the new "African Film Club". We're also joined by Dagmar Heijmans of website "Sellaband", a Dutch based website that helps bands raise money to record their albums. We're again joined by last week's guests, European Parliament member Christian Engstrom and International Copyright Lawyer Carlo Lavizzari.</p>
<p>In our "60-second pitch" we speak to Rob Gilmour of RSAWeb and our Top Ten features the ten most popular movies on the Internet Movie Database. As always, Kerry-Anne Gilowey joins us for the news.</p>]]></description>
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   <pubDate>
      Mon, 14 Sep 2009 11:55:37 +0200
   </pubDate>
   <title><![CDATA[Episode 36: Piracy]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we investigate the issue of piracy online. It's hard to find a person these days that does not pirate either music, movies or T.V. shows and as access grows, it gets easier and easier to pirate content.</p>
<p>Legally speaking, piracy is a crime but is this an apt description for what many call a victimless crime. Is this crime actually victimless and is there a solution to the situation. With the Recording Industry Association of America going after students and single mothers for ludicrous amounts of money that they can never afford, you cannot help but wonder whether the anti-piracy crusade has not gone slightly off the original mandate of promoting copyright.</p>
<p>In the first of a two part series we look at the legalities and the morality behind piracy to see whether the anti-piracy SWAT team will be breaking through your doors if you download the latest episode of Lost or that new Britney Spears album. In this episode we're joined by a member of the European Parliament, the head of the Recording Industry of South Africa and finally an international copyright lawyer to find out whether you're breaking the law or just stepping around a gray area.</p>
<p>In our Agency of the week we speak to Mark from Tribe and as always we're joined by Kerry-Anne Gilowey of Cape Town Daily Photo to give us the news</p>]]></description>
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   <pubDate>
      Wed, 09 Sep 2009 11:43:03 +0200
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   <title><![CDATA[Episode 35: FNB Live]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we took a drive down to the FNB Conference center to present to the marketers of FNB at their internal digital conference. The event was presented in a panel style and featured Digital Edge host, Saul Kropman and Jarred Cinman as well as FNB's "Internet and Social Media Guy" Andy Hadfield.&nbsp;</p>
<p>We combinined a live debate with pre-recorded news, video's and a previous Top 10 to inform the FNB team of what's happening in digital. We managed to take that recording and distill it down into twelve fantastic minutes of content. Our first guest is Gisele Wertheim Aymes, the Head of Media at FNB speaking to us about using social media inside a corporate. Then, Steven Ambrose of Internet consultancy World Wide Worx gives us a run down of the numbers of broadband subscribers in the country.</p>
<p>We're also joined by Marianna and Tim of charity Breadline Africa to talk to us about how they're using the Internet to market themselves and how you can get involved. Our Top 10 this week celebrates the soul of the corporate warrior by providing the ten best "David Brentism" ala David Brent of the British version of "The Office". Nausher Rahman, of Grid Worldwide gives us his final tip about online branding and as always, Kerry-Anne Gilowey of Cape Town Daily Photo joins us for the news.</p>]]></description>
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   <pubDate>
      Thu, 03 Sep 2009 16:30:28 +0200
   </pubDate>
   <title><![CDATA[Episode 34: 2010 Online]]></title>
   <description><![CDATA[<p>This week The Digital Edge takes a look at what companies are doing to promote the 2010 World Cup online. With less than three hundred days left till the world cup the excitement in South Africa is at a fever pitch. While drumming up support locally is entirely unnecessary, it is critical to promote the event overseas. In this week's episode we see what exactly is going on with 2010 online. We'll speak to Shine 2010, SAGoodNews and FIFA themselves to see what work and what regulation goes into this event.<br /><br />Find out how local tourism and private companies are going about promoting the event to international viewers and are their intentions to promote South Africa or purely rip off dollar and euro toting tourists that don't know any better.</p>
<p>In our Agency of the week segment we speak to Anton Moulder from digital design agency Urbian. We also speak to Nausher Rahman of Grid Worldwide to get his third tip on online branding and our top ten this week looks at the ten best comments from legendary racing commentator, Murray Walker. As always, regular news contributor Kerry-Anne Gilowey joins us in the news</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Thu, 03 Sep 2009 16:27:52 +0200
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   <title><![CDATA[Episode 33: The White Boys Club]]></title>
   <description><![CDATA[<p>In a country still challenged by racial divide great strides have been made to integrate both black and white employees into the workplace. The Digital space however, seems to be struggling more than most to arrive in the New South Africa. At the recent Geek Retreat, out of the forty guests less than 5% were non-white. The same can be said for the monthly 27 Dinner or any random article covering the &ldquo;Web 2.0&rdquo; trendsetters. The Digital Loeries judging panel had one black judge out of 15 and only 2 women.</p>
<p>Almost all key people in Digital businesses with the terms "Director", "Head" or "Manager" tend to be on the pale side. To say nothing of the programmers, designers and innovators that is shaping our digital future. In this week's episode of The Digital Edge we take a somewhat controversial look at this sensitive topic. Is this racism, a coincidence, a cultural issue or the continued legacy of our Apartheid past?</p>
<p>In this episode we speak to Mail &amp; Guardian CEO Trevor Ncube, web enthusiast Quincy Ntuli and finally blogger, business coach and controversial article writer, Ramon Thomas. They give their opinions on what is going on in the black social media movement and explain what's going on with the lack of black social media entrepreneurs.</p>
<p>In our Agency of the Week segment we&rsquo;re joined by Clint Bryce of SpacePatrolCar, a division of 24.com. We&rsquo;re also joined by Nausher Rahman of Grid Worldwide to give us his second tip on online branding. As always Kerry-Anne Gilowey of Cape Town Daily Photo joins us to give the most important and relevant news in the country.</p>]]></description>
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   <pubDate>
      Thu, 03 Sep 2009 16:32:03 +0200
   </pubDate>
   <title><![CDATA[Episode 32: Bloggerati]]></title>
   <description><![CDATA[<p>As the amount of Internet connections in South Africa slowly grows, more and more interest groups are coming online and publishing their content for all to see. Blogging provides a voice for these people and allows them to promote their opinions, services and often agenda. What seems to be a growing trend these days is that individuals that previously had a personal blog are using Twitter as their soapbox and at the same time, blogs are moving into the opinion piece and thought leadership arena.<br /><br />Does this mean blogging is moving away from fluffy "dear diary" style sites and more towards semi-professional journalistic pieces and if so, is this even a good thing? The reality is that blogging has only rarely rivalled proper researched journalism but this is rapidly changing. We're joined by bloggers Laura-Kim Allmayer, Sheena Gates, Daniel Bailey and Vincent Hofmann to give us an idea on whether blogs are all about narcissism, whether they think they're real journalists and what they see the future of blogs is. Our final guest is Alistair Fairweather, social media manager at 24Labs to give us an overview of their recently re-launched blogging platform: "Letterdash".<br /><br />Our Agency of the week is Osmosis, a viral marketing company headed by Leon Orsmond. Also this week, we start a new "Tips and Tricks" section and are joined by Nausher Rahman of Grid Worldwide to give us some branding tips. Before all that you can listen to the news with Kerry-Anne Gilowey.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Thu, 03 Sep 2009 16:32:42 +0200
   </pubDate>
   <title><![CDATA[Episode 31: The Quiz Show]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we feature some local web celebrities in an exciting new quiz format. The quiz features different guests from the web, marketing and PR world answering questions on the digital world.</p>
<p>The quiz features a mix of questions spanning from the serious to the sublime to the complex and the show will be hosted by Toby Shapshak, the Editor of Stuff Magazine. Listen to episode 31 of The Digital Edge to hear some of the most challenging and the most amusing questions being answered.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Mon, 03 Aug 2009 11:56:12 +0200
   </pubDate>
   <title><![CDATA[Episode 30: A Day In The Life Of]]></title>
   <description><![CDATA[<p>To celebrate the thirtieth episode of The Digital Edge, we decided to take an introspective look at the company that puts the show together. We&rsquo;ve also had a lot of people ask who these Cambrient people are, what do we do in our day jobs, and what gives us the right to podcast about digital stuff.</p>
<p>In this episode we spend a little bit of time talking to the people of Cambrient, finding out what goes into being a digital development agency. This week we speak to various different people to understand what their role in the company is and what type of person it takes to work on one of the premier web, mobile and analytic companies in the country.</p>
<p>Also in this episode is the weekly news and we're joined, as always, by Kerry-Anne Gilowey of Cape Town Daily Photo.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Mon, 27 Jul 2009 11:52:44 +0200
   </pubDate>
   <title><![CDATA[Episode 29: The Digital Loeries]]></title>
   <description><![CDATA[<p>Despite years of isolation, South African advetising has always been a powerful force with exceptional and uniquely South African creative work. With our digital disability though, we've only recently been bombarded by companies that work purely in the digital space. Due to this connectivity shortcoming, we've lagged behind compared to the rest of the world. While South African adverts have had some success at the international Cannes Lions awards (with a print and radio win this year), not a single entry on this years Cyber Lions shortlist was a South African campaign.</p>
<p>Our local version of the Cannes Lions Awards, the Loeries, are being awarded at the end of September, a mere two months away. Before the awards though, the judging takes places to weed out the chaff from the wheat. In this episode we speak to three of the judges that spent last Thursday in a darkened room judging the entrants in the digital section. Click play to find the unique way that the entrants were judged as well as what it means to win a Loerie.</p>
<p>We are also joined by Elena Douvos of Tequila in our Agency of the week section and Diane Charlton gives us her final tip on buying online media. Finally we are joined by regular Kerry-Anne Gilowey and Uno De Waal in the news.</p>]]></description>
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   <pubDate>
      Mon, 20 Jul 2009 11:52:21 +0200
   </pubDate>
   <title><![CDATA[Episode 28: Online PR]]></title>
   <description><![CDATA[<p>In this weeks episode we look at the phenomenon of Online PR. It only takes a customary look in an online directory to see that there are roughly three PR agencies in South Africa for every member of the population. With the "dime a dozen" nature of the industry, it's easy to become slightly jaded on the topic of public relations. For many companies, having a PR Agency promote their services in traditional media is a pointless exercise. If the requirement is to bring online users to the site, surely it makes more sense to have your brand mentioned online?</p>
<p>This week we speak to Melissa Attree of Geton eMarketing, Pedro van Gaalen of Hello World Agency, Sarah Rice from Sentient Communications, Melody Maker of Cerebra, Craig Rodney of Emerging Media and Gavin Moffat of Puruma Communications join us to explain the six facets of Online PR and how to use those tools and strategies to get people speaking about your brand online.</p>
<p>Our Agency of the week is "Wisdom Games" and we are joined by CEO Raymond De Villiers to give us an explanation of how they make games for companies. In our Top Ten we look at "adverts from the 80's". Finally, Diane Charlton joins us for her third tip on online media buying.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Thu, 03 Sep 2009 12:23:25 +0200
   </pubDate>
   <title><![CDATA[Episode 27: Sports Online]]></title>
   <description><![CDATA[<p>When the Internet was first created it was the preserve of the garden variety, pocket protector toting Nerd. In recent years these nerds have had their space invaded by the jocks of the world checking their sporting news online. Sport information sites seem to be a growing trend with the local gym jock asking his geeky friend to show him how to check the latest game score on his cellphone. These sports reporters are invading social media as well with the likes of Twitter and blogs becoming a popular way to provide information for sports fans. In sport mad South Africa, the top blogs in the country are all sport related, specifically on the theme of Rugby.</p>
<p>This week we speak to Ray Moore and Leonard Kahn from Supersport, the biggest sport website in the country with a rapidly growing international footprint. We're also joined by Ryan Cooper, head of New Media at Touchline Media, the owners of Kickoff.co.za. Kickoff is the biggest Soccer website in the country with over two million pageviews a month. Finally, Steve Morris from Scoregrid.co.za joins us to talk about Scoregrid, a unique Soccer tracking system that allows you to see where the ball is and which player is kicking that ball live.</p>
<p>Our agency of the week is Atplay, the digital division of Saatchi &amp; Saatchi in Cape Town. We're joined by head Allan Kent to give us the lowdown on the topic. We're also joined by Kerry-Anne Gilowey with the news and Diane Charlton from Acceleration Media gives us her second tip for online media buying in our Tips and Tricks section.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Tue, 21 Jul 2009 15:24:37 +0200
   </pubDate>
   <title><![CDATA[Episode 26: Religion Online]]></title>
   <description><![CDATA[<p>In this weeks episode we dive head first into the sticky topic of religion online. We look into the phenomenon of religion online to see what exactly it is that religions are doing to promote their brands and how they hope to appeal to a wider range of potential believers online. In the past, finding the local church standing outside a shopping center handing out flyers was not an uncommon sight but now as the Internet grows in South Africa it is easier and more efficient to evangelize online. While it has been a slow start for religious organisations, the competition for Google keywords is heating up. This growth in adwords related to terms such as "Jesus" shows that people are turning to the Internet for answers and religions are looking online to try provide those answers for them.</p>
<p>Firstly. we're joing by Diaan Mynhardt from the Atheist Nation, an online social network of Atheists online. Second, we speak to Ryan Hogarth of the Church of Scientology to discuss the latest Wikipedia/Scientology saga and how it has affected their church. Third and finally, Andrew Butterworth from the GodFirst Church provides us some insight into how he is promoting his church online to current congregants and attempts to evangelise new followers.</p>
<p>In our Agency of the week segment we're joined by American entrepreneur and web developer, Howard Mann to hear about his business, book and trip to South Africa. Our Top Ten this week looks at the "ten best Afrikaans sayings" and is read by Erich Viedge. Finally, this week we start a new "Tips &amp; Tricks" section with Diane Charlton from Acceleration Media to give us tips on how to buy online media space.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Tue, 21 Jul 2009 15:24:08 +0200
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   <title><![CDATA[Episode 25: The Geek Retreat]]></title>
   <description><![CDATA[<p>On the weekend of the 19th to the 21st of June, a group of some of the greatest Internet minds in the country got together at the picturesque Elephant Sanctuary, nestled in the Magaliesburg mountains. The aim was to talk about what would make the South African Internet better, how to stimulate innovation locally and what role there is for a more formal industry-wide body to carry on these conversations and representations in the future. In essence, organiser Heather Ford wanted to create a manifesto on how the top of the geek pile wanted the Internet in South Africa to be.</p>
<p>In this episode we take a slightly satirical look at the Geek Retreat to see whether it was all just an excuse to drink or if this group, with their German sedans, fast Internet access and venture capital funds could solve the issues that face the man on the street?</p>
<p>In our agency of the week we speak to Mongezi Mtati of Netweb events to hear about his monthly offline networking events. The top 10 this week looks at the phenomenon of "Tubes" and Rob Stokes joins us to give his final tip on the topic of how to succeed at SEO.</p>]]></description>
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   <pubDate>
      Tue, 21 Jul 2009 15:23:18 +0200
   </pubDate>
   <title><![CDATA[Episode 24: Digital Acquisition]]></title>
   <description><![CDATA[<p>With massive media conglomerates such as Publicis and WPP having spent a good part of the last ten years acquiring digital agencies for obscene amounts of money we decided to take a look at local digital agencies that have been acquired by larger media or advertising holding groups. <br /><br />In 2007, Publicis spent a whopping 1.3 billion dollars in a landmark deal to buy US agency Digitas and in the same year, WPP bought South African agency Aqua Online in the same year as buying five other digital agencies, one of them costing 650 million dollars. Clearly selling a share of a digital agency is big business for both the agency founders as well as media conglomerates.</p>
<p>In this episode we speak to agency heads Brent Shahim from Aqua Online, Gavin Rooke from Trigger and Pete Case from Gloo. Each of these agencies have been bought by WPP, Isobar and Kagiso respectively. We take a look at the pitfalls of acquisitions and pick apart the specifics of these deals involving both local and international media conglomerates. We're also joined by industry commentator Sandra Gordon to get her take on the local industry.</p>
<p>In our agency of the week we speak to Keisha Mayhew of Prezence, one of SA&rsquo;s largest web and new media agencies and a part of Primedia. Our top ten this week are author Lauren Beukes, writer of the book Moxyland's, favourite opening lines from books. Finally Rob Stokes joins us for the third time to give us his tips and tricks on SEO.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Mon, 15 Jun 2009 13:30:45 +0200
   </pubDate>
   <title><![CDATA[Episode 23: The Digital Edge Greatest Hits]]></title>
   <description><![CDATA[<p>In this week's episode we look back at the work achieved by The Digital Edge in such a short time. We take a trip down memory lane to see how far The Digital Edge has come. With twenty-two episodes of audio magic, we've trawled through the archives to decide on the top five interviews over the nearly six months that we've been tearing up the airwaves.<br /><br />While it was close on impossible to narrow down the top five interviews, with heated debate and no small amount of violence we decided on the following:<br /><br />First up we speak to Graham Warsopp, founder of The Jupiter Drawing Room. Graham gives us his opinion of where traditional agencies are going to move towards in the future and how his company is approaching digital.</p>
<p>Second, Brian Dunning from internationally reknown Podcast Skeptoid joins us. A few years ago, Brian began searching for interesting and unusual phenomena in Internet forums and mailing lists. More than once, he tried to open a discourse offering alternate, more reasonable explanations for the reported phenomena, as diplomatically and respectfully as he could. Thus Skeptoid was born.</p>
<p>Third, in our blogger episode we were joined by Seth Rotheram of the blog 2OceansVibe. Seth talks to us about his lifestyle, blogging and his penchant for the finer things in life. Fourth, head of the Pandora music service, Tim Westergren joins us all the way from the United States to tell us about the streaming service and its impact on the music industry.</p>
<p>Finally, Vinny Lingham of Web 2.0 DIY site design company Yola joins us to talk about Web 2.0 startups<br /><br />If for some reason you've missed some episodes this is your chance to catch up and hear the best of The Digital Edge</p>]]></description>
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   <pubDate>
      Wed, 10 Jun 2009 09:57:31 +0200
   </pubDate>
   <title><![CDATA[Episode 22: Digital Branded Entertainment]]></title>
   <description><![CDATA[<p>In this week's episode of The Digital Edge we revisit the world of Branded Entertainment with a digital slant. With the aim of Branded Entertainment being to positively associate your product with other, innocuous forms of entertainment, Digital is a prime candidate. International examples such as Lonelygirl15 had a young girl video blogging about her life and conveniently speaking about products that she used in her day. Millions of views and hundreds of thousands of followers later the truth came out that the supposedly lonely girl was a complex marketing stunt.</p>
<p>While deceitfully attracting customers might not be the best long term strategy the opportunities to brand online games, webisodes and create what is known as utilitainment are rife. In this episode we look at what it takes to create digital branded content and how your brand can benefit from a foray online. We speak to Mark van Diggelen of Skillpod Media, a company that makes branded games for companies. We're also joined by Lauren Beukes to talk about Alternate Reality Games, Lionel Smith of Trudon to talk about Widgets and Tristan Owen of MEDIAS to talk about Webisodes.</p>
<p>In our Agency of the week we speak to Grant Shippey of Amorphous, a digital communications agency based in Johannesburg. Our top ten this week is the ten top blogs according to Amatomu and Amorphous. Finally, Rob Stokes joins us with his second tip on how to improve your sites SEO ranking. We're also joined by Kerry-Anne Gilowey with the news.</p>]]></description>
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   <pubDate>
      Wed, 10 Jun 2009 09:56:44 +0200
   </pubDate>
   <title><![CDATA[Episode 21: Bandwidth Cometh]]></title>
   <description><![CDATA[<p>With bandwidth in South Africa being a consistently sticky point for many South African's, the winds of change are coming. Internationally a 50 Mbps connection which also pipes in 1000 television channels is fairly standard. Locally 4Mbps is the fastest available consumer connection, at a cost of around R600 for the line alone. When ADSL was launched in South Africa in 2002 we were told that the average user only needs a three gig cap but unfortunately, seven years later we're stuck with the same artificial limitation. The simple fact of the matter is that due to geographic distance, there is only a finite amount of bandwidth available to reach international servers. What this means is that South African&rsquo;s have had little satisfaction with Internet connectivity due to speed and pricing issues. SEACOM, a new cable connecting Africa to the rest of the world aims to change that.</p>
<p>Listen as we take a trip down to the Mtunzini landing station for the media launch. We speak to various journalist, bloggers and other digerati that found themselves in the sweltering humidity of Durban in the winter. We also field some questions to SEACOM CEO Brian Herlihy but first we speak to Anthony Brooks from the ISPA to get his take on the SEACOM cable and how it will affect ISP's around the country.</p>
<p>We also speak to Walter Pike of the AAA School of Advertising's Digital Marketing Academy to see how he's training the digital agency staff of the future. Our top ten this week is ten reasons to get broadband read by David Perel and in our tips and tricks section we speak to Rob Stokes of Quirk to get his tip for search engine optimisation. Before all that we're joined by Kerry-Anne Gilowey from Cape Town Daily Photo as well as Uno De Waal of 10and5 to bring us all the hipster news.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Fri, 29 May 2009 18:03:31 +0200
   </pubDate>
   <title><![CDATA[The Digital Edge 27 Dinner Special Edition]]></title>
   <description><![CDATA[<p>In a brief special edition we bring you the talk given by Jarred and Saul at this month's 27 Dinner held in Johanneburg. For those not in the know the 27 Dinners have fast become a staple entry in the calendars of South Africa's smartest, funkiest and most networked entrepreneurs, business owners, designers, developers, geeks, marketers and even good old corporate jacket-and-tie's. Every month on the 27th of the month geeks can be found having dinner in either Johannesburg or Cape Town, with the cities rotating every month.</p>
<p>In a sense what you're about to hear is akin to a model being photographed without their makeup as we release an episode without clever post production and studio conditions. Join us as we take a listen to what it takes to put a Podcast together and look at a week in the life of The Digital Edge.</p>]]></description>
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   <pubDate>
      Wed, 10 Jun 2009 09:55:54 +0200
   </pubDate>
   <title><![CDATA[Episode 20: The Branded Entertainment Episode]]></title>
   <description><![CDATA[<p>In celebrating the achievement of twenty episodes we have a bumper edition of The Digital Edge this week.</p>
<p>Imagine yourself watching the latest action movie featuring Brad Pitt. In the scene Pitt is involved in a high speed car chase with three pursuers, a literal life and death scenario. In the next twenty minutes of celluloid Pitt manages to evade his pursuers, rescues the girl and saves the day, all while driving his sleek and sexy BMW. What you&rsquo;ve just seen is an example of branded entertainment, a new form of advertising that is proving extremely popular as people&rsquo;s perceptual filters tend to block out traditional forms of advertising.</p>
<p>In this episode we take an in-depth look into the how branded entertainment is infiltrating the world of T.V. We speak to Jason Xenopoulos and Peter Gird from new agency, 2point0 to see what it takes to build a piece of branded entertainment, how much it costs and when it's more appropriate than a 30-second advert. We're also joined by Stanley Edwards from Platypus Productions and Heather Swarts from Zoom Advertising to see whether Branded Entertainment is going to be the death of the 30-second spot.</p>
<p>Our Agency of the week this episode is "HelloWorld", a recently formed agency that focuses on conversation, collaboration and interaction. Our top ten this week are ten of South Africa's most loved brands and as always, Kerry-Anne Gilowey from Cape Town Daily Photo joins us with the news. In our final segment we get a chorus of compliments from local web celebrities.</p>
<p>Here's to twenty more episodes</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Wed, 10 Jun 2009 09:55:23 +0200
   </pubDate>
   <title><![CDATA[Episode 19: The Online Porn Episode]]></title>
   <description><![CDATA[<p>Pornography is always a contentious issue and never more so with the introduction of easily accessible, anonymous online porn that one can now get piped anonymously into ones house. The numbers are boggling: in America the porn industry makes over twelve billion dollars in revenue every year and the global porn revenue is close to ninety-six billion dollars. In the time it took to read this paragraph nearly one hundred thousand people could be found surfing online porn sites.</p>
<p>In this week&rsquo;s episode of The Digital Edge we look at the medium that pushed the Internet into the mainstream despite still being something most people will not admit to taking part in. In this episode we speak to Wendy Maltz, a sex therapist from America to get her views on online porn as well as how easy it is for people to get addicted to the medium. We then speak to Silas Howarth, the organiser of the Sexpo to give us a slightly more &ldquo;pro-porn&rdquo; opinion. To round off we get the opinion of various people on the street to see what they think about porn. These anonymous contributors talk on varied topics such as the economics behind porn, their distaste for the medium and how often they watch porn.</p>
<p>Also joining us is Joey Da Silva of Cape Town based, web and mobile application developer, Formfunction in our Agency of the week section. Antonio Petra joins us for the last time this week to give us a summary of all we&rsquo;ve learnt about online measurement. Our top ten this week is ten movie names repurposed for porn movies. As always we&rsquo;re also joined by Kerry-Anne Gilowey with the news where this week we discuss politics.</p>]]></description>
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   <pubDate>
      Mon, 11 May 2009 12:05:03 +0200
   </pubDate>
   <title><![CDATA[Episode 18: The Twepisode]]></title>
   <description><![CDATA[<p>In this weeks episode we look at the phenomenon of Twitter, a microblogging service that is growing at the phenomenal rate of over 700% per year. With around 6 million users and rapidly growing, the service is the third biggest social network behind Facebook and Myspace, the giants of the social networking space.</p>
<p>Despite the numbers and despite the huge amount of celebrities that have flocked to using the service many are still unsure as to what Twitter is really about. Not even having Twitter featured on Oprah seems to have demystified the service and it still remains in the realm of the tech savvy or the socially challenged.</p>
<p>In order to cut through the clutter that surrounds Twitter we decided to look into what the service really can offer. We speak to some local Twitter users (or Tweeple as they like to be called) and get an idea of what they use Twitter for and why it's relevant to them. We'll also speak to some marketers using Twitter to see how they promote their product and what, if any, success they've had.</p>
<p>Our Agency of the Week in this episode is Aqua Online. We speak to MD Brent Shahim to hear more about the busienss of digital. As always we're joined by Kerry-Anne Gilowey in our news section and our top 10 this week is "Ten things progammers say when something is not working". Finally, Antonio Petra of Cambrient gives us his third tip for online measurement. This week he tells us about the nefariously titled "A-B Testing".</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Mon, 11 May 2009 16:29:52 +0200
   </pubDate>
   <title><![CDATA[Episode 17: The Mobile Marketing Edition]]></title>
   <description><![CDATA[<p>In the second part of our discussion on mobile we take a look at how the mobile is used for marketing and advertising purposes. With around 44 million mobiles in South Africa, mobile marketing is something to be taken very seriously. Admob, the world's largest mobile advertising network reports that over 50% of its near 800 million page impressions per quarter are from South Africa. This equals over 120 million impressions per month on Admob alone.<br /><br />We speak to Michael Laws of Vodacom's Adme, Simon Davis of Location Based service Mobgeo, Angus Robinson from Brandsh and finally Hans Mol of Be-Mobile. They answer the tough questions of whether mobile is the way forward for marketers of whether it should be used as a complementary service. We also take a look at the costs involved with going mobile, the conversion rates and what sort of return on investment one can expect from the growing mobile landscape in South Africa.<br /><br />Our Agency of the week is "2.0", a next generation production company. We speak to founder Jason Xenopoulos to get the rundown of what they do and who they work with. Our top 10 this week sticks with the mobile theme and looks at the worst answering machine messages available. We're joined as always by Kerry-Anne Gilowey of Cape Town Daily Photo. Finally we're joined again by Antonio Petra for his tips about online measurement.</p>]]></description>
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   <pubDate>
      Mon, 11 May 2009 16:30:40 +0200
   </pubDate>
   <title><![CDATA[Episode 16: The Mobile Tech Edition]]></title>
   <description><![CDATA[<p>This weeks episode is part one of a two part series where we take a look at the humble cellphone. First up we look at the technology and processes required to create a mobile service. We debate the difference between a mobile application over a mobile site as well as try to understand the commercial model and the marketing behind these applications.</p>
<p>Our first guest this week is Vincent Maher from Vodacom's "The Grid", a location based social network. Next we have Oliver Krantz from Pocit, a mobile payment service. Finally we round off the show with Stefano Sessa of 24.com as well Colin Daniels of The Times. Stefano tells us about the 24.com iPhone App while Colin talks about The Times mobile site.</p>
<p>We are also joined, as always, by Kerry-Anne Gilowey in our news segment. Our Agency of the week is Mango-Omc and we are joined by Catherine Luckhoff. Finally our Top 10 this week is the "ten most annoying ringtones" available to download. Finally Cambrient's very own Antonio Petra joins us with his tip for online measurement.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Mon, 11 May 2009 16:46:06 +0200
   </pubDate>
   <title><![CDATA[Episode 15: Web 2.0 Startups]]></title>
   <description><![CDATA[<p>In this weeks episode we take a look at Web 2.0 in South Africa to see where we are in comparison to the rest of the world. Web 2.0 is a very rough definition for the new breed of websites online which ascribe to the ethos of "You make the content, we keep the money". With our local market still tiny in comparison to the rest of the world we've historically been left making copies of international Web 2.0 services with a local stance. We take a look at four entrepreneurs that are blazing a trail for unique services in South Africa and get their take on the local market.</p>
<p>Our first guest is a South African now residing in Silicon Valley, Vinny Lingham. Vinny founded the startup Yola (previously Synthasite) around two years ago and recently received 20 million dollars in venture capital to grow the service. We spoke to Vinny to get an international perspective on the local market.</p>
<p>We also speak to Charl Norman of Blueworld communities and Justin Hartman of Afrigator. Blueworld is a unique social network that works both offline and online. Afrigator is a blog aggregator that provides an overview of the burgeoning African blogosphere. Both companies were acquired by Media24 and MIH Africa respectively, and are thus part of the Naspers group. Finally we're joined by Barbara Mallinson of startup Obami, a social network that gets parents and students involved in the happenings of their school.</p>
<p>For our regular feature, agency of the week, we're joined by Donna McCallum of Fairy Godmother Inc. She waves her wand and tells us about her business. Our Top 10 is the ten best South African political gaffes from the campaign trail. We're also joined as always by Kerry-Anne Gilowey of Cape Town Daily Photo with the news roundup. Finally the show features Mike Stopforth of Cerebra in his fourth and last "Tips and Tricks" on Social Media.</p>]]></description>
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   <pubDate>
      Tue, 19 May 2009 11:34:31 +0200
   </pubDate>
   <title><![CDATA[Episode 14: E-commerce in South Africa]]></title>
   <description><![CDATA[<p>In this week's episode we delve into the South African E-commerce industry to see where they've come in the past ten or so years. Ten years ago the buzz was all about virtual reality malls and how we would all be traversing these malls with VR glasses. The reality of online shopping though is that it is simply a virtual version of home shopping. You pick an item out of a catalogue and it gets delivered in a few days. Amazon is the leading retailer in the world with over five billion dollars worth of sales in 2008 so there is definitely a market for online shopping. Locally however, the industry seems stifled and limited to buying expensive laptops or cheap flowers. There is plenty of noise from smaller providers but no variation from these providers.<br /><br />We speak to Justin Drennan of Wantitall, Yaron Assabi of Digital Mall, Darren Mclean from Pushplay and Jason Mordechai of Fevertree. They give us the low down on what is really happening in the South African E-commerce industry.<br /><br />These four online stores, of various sizes, give us an understanding of the world behind the storefront. We find out what it takes to put a store together, whether you could build one from your bedroom, the marketing involved and why South Africa is so sheltered in terms of online shopping options.<br /><br />Should you buy online or not? Listen to this episode to decide</p>]]></description>
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   <pubDate>
      Wed, 06 May 2009 11:29:18 +0200
   </pubDate>
   <title><![CDATA[Episode 13: Podcasting about Podcasting]]></title>
   <description><![CDATA[<p>In this weeks episode we take a look at a medium very dear to our hearts and talk about Podcasting. Both locally and internationally Podcasting seems to be the unloved cousin of blogging and Twitter, a fact we obviously find dissapointing. This week we speak to some fellow local Podcasters to get an understand of why they're passionate about the medium despite there being no financial gain for them.</p>
<p>Our guests this week are Brendan Jack from the Brendan Jackast, Simon Dingle from the ZATechShow, Jayne Morgan of the Mail &amp; Guardian Podcast as well as Glen Verran from the ZAShow. We roundoff our lineup with international Podcaster, Brian Dunning of Skeptoid. He brings us an international slant on the medium. Brian answers our burning question of whether we could one day gain a massive following and quit our days jobs. The answer he provides is quite surprising. Finally we speak to our very own producer, Brandon Rogoff to get an idea of what it takes to put together a Podcast. Brandon is the genius that puts together our Podcast every week and makes us sound like Brad Pitt or George Clooney.</p>
<p>As always, we have a roundup of the news with Kerry-Anne Gilowey of Cape Town Daily Photo. In our Agency of the week we're joined by Justin Spratt of IS Labs and the show ends with Mike Stopforth giving us his second of four "Tips and Tricks" of Social Media.</p>
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   <pubDate>
      Mon, 11 May 2009 16:32:38 +0200
   </pubDate>
   <title><![CDATA[Episode 12: Reprobates and bloggers]]></title>
   <description><![CDATA[<p>With the South African Blog Awards coming to a conclusion this Friday we decided to take a look at the South African blogosphere to see what was really happening. We take a look at the persona of a blogger and try understand what makes them put the details of their lives online.</p>
<p>We speak to Nic Haralambous of SA Rocks, Seth Rotherham of 2Oceansvibe, Exmi from Expensive Mistakes Cheap Thrills, Shaun Oakes of Shaun Oakes.com, PhillyGirl of Glad To Be A Girl which was recently voted the best African blog in the Bloggies, Jason Bagley from the Incredible Connection blog and finally Se7en from Se7en.org. We round up that line up with a summary of the blogosphere by Justin Hartman, head of blog aggregator Afrigator.</p>
<p>We ask what they blog about, why they blog and discuss whether blogging has changed their professional lives. This probing view into the South African blogosphere will help you better understand the mindset of the often misunderstood blogger.</p>
<p>We also speak to Fred Roed of World Wide Creative in our Agency of the Week segment as well as get Mike Stopforth to give us his tips on Social Media. Our top ten this week is read by Dee Chetty, an SA Blog Awards finalist and focuses on ten of his favourite pick up lines. As always we are joined by Kerry-Anne Gilowey for the news roundup.</p>
<p>Whether you think Bloggers are anti-social reprobates or the future of media this episode will help you decide your stance.</p>]]></description>
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   <pubDate>
      Mon, 23 Mar 2009 11:51:13 +0200
   </pubDate>
   <title><![CDATA[Episode 11: SEO Smackdown]]></title>
   <description><![CDATA[<p>A few weeks ago we threw the gauntlet down by speaking poorly about Search Engine Optimisation. Rob Stokes, head honcho of SEO Company "Quirk" felt that our comments were unfair. To get a better understand of SEO we decided to take a look at it from two different points of view.</p>
<p>Search Engine Optimisation is loosely defined as pushing your website up the search engine so that it comes out as the first result on a specific search term. The Digital Edge felt that this was often used to beat the system and promote dubious or incorrect content. We decided to find out.</p>
<p>We speak to an anonymous SEO expert to hear how he manipulates the Google search system purely for the purpose of selling products and not giving the user the most relevant search results. We also speak to Brendon Scott, a practitioner of "Negative SEO". Brendon uses the Google search algorithm to actually push websites down the search rankings rather than up as with traditional SEO. Brendon gives us some insight as to why you would want this service and a brief overview of how to take advantage of Google.</p>
<p>Finally we get to hear the positive side of SEO from Rob Stokes, founder of Quirk E-Marketing. Rob is joined by Christopher Mills of "SEO GURU WP" and Imod. They give us an explanation of the commercial model surrounding Search Engine Optimisation and show it's usage for promoting good content.</p>
<p>As always there's our regular news roundup and "Agency of the week". Kerry-Anne Gilowey joins us as always for the news and Marlon Parker is featured in the Agency. Marlon is involved with Impact Direct, a drug abuse-counselling centre that uses social media as its tool for counseling. Our Top 10 this week is read by "Phillygirl", recently crowned the Best African Blogger in the International Bloggie Awards.</p>
<p>Whatever your opinion on SEO is, pick a side and come listen to the debate.</p>]]></description>
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   <pubDate>
      Mon, 16 Mar 2009 11:33:38 +0200
   </pubDate>
   <title><![CDATA[Episode 10: Political Interference]]></title>
   <description><![CDATA[<p>This week&rsquo;s action packed, special episode is just in time for the elections in 37 days. Following the success of the Obama campaign in using the Internet for rallying voters we take a critical look at what South Africa&rsquo;s biggest political parties, the ANC and the Democratic Alliance, are doing to woo voters using their online platforms. We want to know which party is going to win awards for their online campaign and which party is going to help make a difference.</p>
<p>We speak to Steyn Speed from the ANC and Anthony Hazell from the DA to hear their side of the story. We also get commentary from aggrieved local blogger Vincent Hofmann but first the GM of Publishing &amp; Social Media at 24.com, Matthew Buckland, gives us an overview of the various campaigns taking place online.</p>
<p>Cape Town Daily Photo owner, Kerry-Anne Gilowey, joins us this week for the first time to help us present the news. We&rsquo;re also joined by Kevin Lourens of Cambrient in the &ldquo;Agency of the week segment&rdquo; and the inimitable Heater Ford tells us about the South African Blog Awards in her segment, The Blogedge. Our Top 10 for the week attempts to give some exposure to a segment of our society that requires as much help as possible: the South African Podcasting industry.</p>]]></description>
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   <pubDate>
      Mon, 09 Mar 2009 11:41:15 +0200
   </pubDate>
   <title><![CDATA[Episode 9: A Musical Masterpiece]]></title>
   <description><![CDATA[<p>For this weeks episode we take a look at the creation, distribution and consumption of music in a digital world. This episode we are fortunate to have some amazing guests as well as a scoop on some local news.</p>
<p>We are joined this week all the way from the US of A by Tim Westergren, the founder of US-based music service Pandora. He talks to us about the change in consumption habits from pre-packaged content to on-demand music using services like his. Pandora&rsquo;s iPhone app is now the largest downloaded in the world, and the Pandora service gets over 2 million tracks played per day.</p>
<p>We also speak to Jake Larsen, the head of the soon-to-be-launched (April 24th) South African Nokia Music Store. He gives us all the information on the store including what devices it can be used on and gives us a scoop on the pricing. That's right, we are the first place to provide the pricing information.</p>
<p>Finally, local musician Verity tells us about how she managed to turn the recording industry on its head and got her album published by selling it online before it was even created.</p>
<p>Regular feature, The Blogedge is about the Facebook Terms of Service issue, and Stonewall is this week&rsquo;s &ldquo;Agency of the week.&rdquo;</p>
<p>Remember, you heard it first on The Digital Edge</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Mon, 02 Mar 2009 14:36:40 +0200
   </pubDate>
   <title><![CDATA[Episode 8: Designing the Indaba]]></title>
   <description><![CDATA[<p>This week we bring you a SPECIAL EDITION direct from Cape Town. We spent a few days at the <b>Design Indaba</b> Conference and Expo and bring you some of the highlights of these few days. Saul Kropman gives us an audio tour through his time at the conference and on the first day speaks to Seans Adams and Noreen Morioka from AdamsMorioka as well as Rick Valicenti from Thirst. On the second day he speaks to Mohit Jayal and V Sunil from W+K Delhi then Dwayne Spradlin from Innocentive. On the third and final day he also speaks to the members of The Blackheart Gang, a collective of animators and what Saul describes as: "The oddest people he's ever spoken to". In between these interviews Saul speaks about some of the Conference lectures he spent time at as well as giving a brief rundown of the expo.</p>
<p>Episode 8 is entirely about the Design Indaba so come hear all about it</p>]]></description>
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   <pubDate>
      Mon, 23 Feb 2009 11:01:18 +0200
   </pubDate>
   <title><![CDATA[Episode 7: The Nomadic Marketing Episode]]></title>
   <description><![CDATA[<p>This past week we had the pleasure of being invited to the Nomadic Marketing Conference at the Michelangelo in Sandton City, Johannesburg. This is the first time the Executive Education course, facilitated by Dave Duarte, was hosted in Johannesburg. The course aims to teach executives how to engage a dynamic, global market online with a strategic look at new trends and technologies such as blogs, social-networks and mobile applications.<br /><br />We got some commentary from Arthur Goldstuck about the stats behind social media, Melissa Attree talks about online PR, Jon and Heinrich from Cherryflava tell us about experiential marketing and finally Dave gives us an overview of the course. Our very own Jarred finally gets to be an interviewee and gives us the highlights of his talk on measurement and tracking.<br /><br />In addition to this we get the Blogedge from Heather Ford. This week she gives us the rundown of the "J-Bag and Coke" saga. Fortunately, this has nothing to do with SAA.</p>]]></description>
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   <pubDate>
      Mon, 16 Feb 2009 11:57:58 +0200
   </pubDate>
   <title><![CDATA[Episode 6: Digital Godzilla]]></title>
   <description><![CDATA[<p>This week we speak to representatives from the three largest media houses in the country to see where they think their traditional media offerings are going and what threat digital might pose. We get the views of Toby Shapshak from Avusa, Tim Spira from 24.com and finally Nevo Hadas from Kagiso media. These three represent the holy trinity of traditional media: Newspapers, Magazines and Radio.</p>
<p>For Agency of the week we hear from James Barty of King James. James gives us the low down of how an integrated agency works. King James is an agency that was formed in 1998 and dabbles in traditional and digital marketing as well as eventing and PR.</p>
<p>Heather Ford brings us interesting information from the Blogosphere in her section the Blogedge. This week she speaks about the iHeritage project and sound smart by dropping words like "ephemera".</p>
<p>As always we have the Top 10 (where we speak about the soppiest love lines in movies) and a rounup of all the news.</p>
<p>Welcome to Episode 6 of the best Podcast in the world *</p>
<p>*Scientifically proven in a laboratory</p>]]></description>
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   <pubDate>
      Tue, 10 Feb 2009 16:01:15 +0200
   </pubDate>
   <title><![CDATA[Episode 5: Creativity in a can]]></title>
   <description><![CDATA[<p>This week we've got a bumper edition of The Digital Edge. Our theme for the week is how a Creative Director approaches the world of digital and, for this segment we speak to Mike Shalit from Network BBDO. Mike is one of the top Creative Directors in the country and gives us his thoughts on the crazy new field that is digital. We start off the show with a roundup of interesting news items and discover why Bill Gates might have lost his mind. We then move on to agency of the week, Unity Design and hear about their alternative approach to the corporate life.&nbsp; Finally Heather Ford gives us her take on the South African Blogosphere with this weeks Blogedge. Our ever irreverant top 10 this week is the worst Idols competitors we could find online.&nbsp;</p>]]></description>
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   <pubDate>
      Mon, 02 Feb 2009 11:48:39 +0200
   </pubDate>
   <title><![CDATA[Episode 4: Traditional Strikes Back]]></title>
   <description><![CDATA[<p>This week we return to the topic of how traditional agencies view the world of digital marketing and see how the likes of a massive advertising conglomerate such as Y&amp;R view the topic. We hear from Yossi Schwartz, the Group Chief Executive Office for Y&amp;R and see how his company approaches the world of digital.</p>
<p>&nbsp;</p>
<p>We also hear from Heather Ford in her regular segment, "Blogedge" and other regulars such as the news roundup and the somewhat self indulgent "Top 10" for the week.</p>
<p>Finally we launch a new section this week known as "Agency of the week". This episode we feature Sarah Rice from Sentient Communications talking to us about her traditional PR company's push into online PR</p>
<p>No animals were harmed in the making of Episode 4 of the Digital Edge.</p>
<p>&nbsp;</p>]]></description>
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   <pubDate>
      Tue, 27 Jan 2009 11:35:55 +0200
   </pubDate>
   <title><![CDATA[Episode 3: Traditional vs Digital Smackdown]]></title>
   <description><![CDATA[<p>We&rsquo;ve made it to Episode 3 and to celebrate, we&rsquo;ve gone traditional. Joining us this week is the founder of The Jupiter Drawing Room, Graham Warsop. Graham gives us his opinion of where traditional agencies are going to move towards in the future and how his company is approaching digital.</p>
<p>We&rsquo;re also joined this week by Heather Ford, previously of iCommons. She gives us a weekly roundup of the South African blogosphere and this week delves in the Donn Edwards/QVC smackdown</p>
<p>Episode 3 starts now!</p>]]></description>
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   <pubDate>
      Mon, 19 Jan 2009 11:48:53 +0200
   </pubDate>
   <title><![CDATA[Episode 2 : A plethora of predictions]]></title>
   <description><![CDATA[<p>Episode 2 of the "The Digital Edge" brings us to the second round of predictions for 2009. This week we are joined in studio by the Portfolio Manager for Social Media at Vodacom, Vincent Maher. He gives us his predictions for 2009 with a specific look at the Mobile industry. Jarred Cinman then takes his stab at the crystal ball.</p>
<p>We also give thanks to those who were nice enough to write about our Podcast and introduce some fascinating new segments coming up in the next few weeks. Our Top 10&nbsp; looks at the worst examples of personal branding in our top ten segment.</p>
<p>&nbsp;</p>
<p>Remember, listening to the Digital Edge is not only good for your job but will make you a better person.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></description>
   <link>http://www.thedigitaledge.co.za/cambrient2/view/cambrient2/en/page-1?oid=254&amp;sn=</link>
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   <pubDate>
      Mon, 12 Jan 2009 15:05:30 +0200
   </pubDate>
   <title><![CDATA[Episode 1: Welcome to The Digital Edge]]></title>
   <description><![CDATA[<p>In our maiden podcast hear the Top 10 tech events of 2008, find out what some industry experts think is going to happen in the digital space in 2009 and learn what The Digital Edge is all about, and why you should click that little "subscribe" link.</p>
<p>Guests on the show are Walter Pike (AAA School &amp; PiKE), and Andy Hadfield, the "Internet Guy" at FNB.</p>
<p>Join Saul and Jarred as they kickoff the show -- essential listening for marketers and digeratis alike.</p>
<p>&nbsp;</p>]]></description>
   <link>http://www.thedigitaledge.co.za/cambrient2/view/cambrient2/en/page-1?oid=231&amp;sn=</link>
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