Brought to you by NATIVE & Living Your Brand
Comrades and adversaries, we’d like to welcome the members of Cabinet as well as the Ministers, Mayors and Presidents of the Marketing Body of South Africa. You are invited to attend a joint seating of Parliament while leading Digital Ministers take to the floor in the annual Digital Edge Live Show - National Assembly 2012 - hot and contested at Cape Town’s City Hall.
Last year local marketing mavericks and industry heavyweights faced off in a battle of wits and opinion that led to rigorous debate on issues and key trends facing the marketing environment.
This year, on the 4th of October, opposition parties will take an oath before facing a Commission of Enquiry in what promises to produce the most heated debate and discussion in the history of The Digital Edge. Chaired by The Digital Edge panel and esteemed visiting Dignitary, Nathan Martin of Deeplocal fame, this will not be an event made up of PowerPoint slides, black and white bills and boring ballots – there will be no routine proceedings, no democracy and certainly no bargaining council. It’s digital marketing like you’ve never seen it before. De Facto.
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EVENT DETAILS Where: Cape Town City Hall VIP ticket includes:
General & Student tickets include:
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Over four hours, top thinkers and leading Digital Ministers will take to the floor with visiting Dignitary Nathan Martin in an effort to state their case, win absolute majority and claim rank. No smoke and mirrors allowed, only the whole truth and nothing but the truth.
Each session and debate will focus on the ever-evolving and highly complex digital marketing landscape. Topics will be raised that will not only challenge perceptions, but the status quo and future of digital marketing in South Africa. Where are we compared to the rest of the world? Where are we headed and what can we learn from where we have been? With a selection of the finest speakers and industry experts, you’ll not only change your perspective on interesting, thought-provoking topics, but also help plot the course forward for digital marketing in our country.
Anyone who thinks digital marketing matters. Anyone with an enquiring mind, an inquisitive personality and a desire to challenge the norm. The Digital Edge Live Show - National Assembly 2012 is for the innovators that want to see the change in marketing and advertising that will enable them to dominate this new terrain. It’s for anyone who wants to be a part of the transformation and migration into the digital movement.
Group discounts available for more than five delegates from the same organisation.
Student/Intern Rates: For special rates contact organisers at bookings@livingyourbrand.co.za
PANEL |
TOPIC |
OUTLINE |
SPEAKERS |
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Session 1 |
"Are digital agencies 'blinding clients with science'?" Can a campaign be called successful if it has earned 100 Twitter followers, even if the social media experts say they are "highly influential?" Is 'click-through rate' really a meaningful measure of success? Is digital better purely because it can be tracked? | The 2012 sitting of the National Assembly has called together a working committee to deliver practicable solutions to these questions. |
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Session 2 |
"Who wants to be a giant in Lilliput? Is South African digital work really world class?" | Comrades, let us hold this debate and settle the matter once and for all.The African Council of Digital Producers (ACDP) will debate against the Digital Alliance (DA). The ACDP holds that South African digital work is not up to scratch and local agencies need to "stop arsing around". The DA hold that not only is South African work commensurate with regional budgets and deliverables, it is better suited to local markets and users. |
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Session 3 |
"Building long term social media communities is more important than creating expensive conceptual campaigns" | Noting the importance of communities in a current context, there is a bill before the National Assembly to state that, henceforth, no further fiscus shall be allocated to finance creative conceptual campaigns. Instead, the Treasury will from now on, exclusively allocate budgets to funding the development of social media communities and managing these campaigns for long-term and ongoing benefit. Given the limited resources of the fiscus, the plenary session is tasked with determining where scarce budgetary resources should be concentrated. |
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International Session |
State of the Digital Nation Address | The Maker Culture | Nathan Martin |
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Nathan Martin - Deeplocal
Prior to founding Deeplocal in 2006, Nathan was a founding member of an art group and a touring punk/metal band and spoke, toured, and exhibited internationally. Nathan has received numerous awards and recognitions for his work in art, music, and technology and has been featured in Wired, Fast Company, AdWeek, and NOTCOT, and at events like AdAge Creativity + Technology, International Consumer Electronics Show, 2600's H.O.P.E. Conference, and Yahoo! Provoke. |
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Matthew Buckland - Creative Spark Named as one of “SA’s top 100 most influential media and advertising people” (The Annual), Matthew is an internet professional who has worked on the web literally from its inception. He is the MD of Cape Town-based digital agency Creative Spark and publisher of award-winning social media and emerging technology analysis site, memeburn.com – both companies he started in 2010. Matthew previously worked for the BBC Online (beeb.com division) in London, and South Africa’s largest online operation 24.com, first as the GM of Publishing, and then going on to found and head up the award-winning 20FourLabs (Nokia mobile app innovation challenge). Prior to this he headed up online news publisher Mail & Guardian Online for seven years (co-owned by Guardian Newspapers Limited), turning the online division into a profitable entity for the first time in its history and founding the Webby Honoree-award winning Thought Leader. He’s also had stints at Avusa, Carte Blanche and iafrica.com. He has spoken and guest-lectured on online media issues around the world, including New York, London, Berlin, Amsterdam, Ireland and Kenya. He proudly shared the stage with Wikipedia founder Jimmy Wales in a talk on “Future Web Trends” in 2007, and Craigslist creator Craig Newmark at the IIE Goldman Sachs Global Leaders in New York in 2008. |
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Nicholas Wittenberg - Ogilvy Cape Town Nicholas Wittenberg is a Creative Director at Ogilvy Cape Town. Nic kicked-off his career at Young & Rubicam Cape Town, dodged the apartheid military machine and moved to New York, joining Della Femina McNamee. Hungry for a piece of the post-apartheid party, he moved back and joined Ogilvy & Mather RSM Cape Town. Nic subsequently left Ogilvy before rejoining Young & Rubicam for a short stint. He left Y&R and founded Electric Ocean in Cape Town, one of the first digital agencies globally. In 1999, Nicholas sold Electric Ocean to Draft FCB and took up a position in San Francisco as joint VP Creative Director at Phoenix-Pop - retreating a few years later to Los Angeles in the aftermath of the dotcom bust. He headed back to South Africa in 2005 and pottered about for a few years before joining Ogilvy Cape Town in 2009. Nic has played a key role in steering the agency through the quagmire that is digital, and establishing Ogilvy Cape Town as one of the truly integrated agencies in South Africa.
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Nikki Cockcroft - DMMA Nikki graduated from UCT with a Business Degree in Information Systems and a Postgraduate Degree in Marketing. After starting her career as IT Manager at Acceleration she soon realised her passion for online media and moved into the position of Campaign Manager. In March 2003, Nikki joined 365 Digital as Business Development Manager, progressing through the ranks to become CEO. She introduced new business areas like web development, ad operations and content syndication.After building it into a profitable business, she oversaw a successful management buyout of the business and subsequent sale to Primedia. A year later, she was appointed CEO of Primedia Online which includes iafrica.com, the 365 sports brands and 365 Digital. In 2010 she added to her role through her appointment as CEO of Prezence Digital. In July 2011 Nikki moved to retail giant Woolworths as Head of Online. She has been a member of the DMMA for the past 9 years, and has sat on the DMMA EXCO for the past 4 of these, initially as Head of Marketing and then as both Deputy Chair and Head of Marketing. In 2009 she became Chair of the Bookmarks Awards and in 2011, Chairwoman of both the Bookmarks Awards and the DMMA. She was re-elected again in 2012. Nikki is passionate about digital and believes the DMMA’s mission is to learn from each other, share experiences, educate the newcomers and leadresearch and development whilst establishing an ethical code of conduct under which all digital company’s should operate. |
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Andy Gilder - Machine Andy has worked across virtually every aspect of the South African Internet landscape. Having previously run South Africa’s premier online personal finance site, Justmoney.co.za, Andy developed search marketing and usability solutions for a number of platforms in the competitive financial services space. He’s worked on integrating digital technology with real world events for the likes of Unilever’s FMCG products, run social media & video content production campaigns for both Visa and Sanlam and is currently developing a cutting edge eCommerce, online and mobile payment solution for some of the country’s biggest online retailers.
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David Moffat - HelloComputer David Moffatt is the Managing Director of HelloComputer. He has guided the business to prominence as an imaginative and outcome-based digital agency partner to corporate clients. HelloComputer emerged as the overall leader in digital at the 2011 Loerie Awards, earning the coveted Grand Prix. David leads by example and has infused his trademark strategic branding and communication principles throughout the agency. He satiates his creative yearnings as the guitarist for SAMA winning alternative rock band The Dirty Skirts. With over 12 years of marketing experience, David has worked at some of South Africa’s most distinguished agencies. He was also the Marketing Manager for WorldSport and was involved in Account Management, Strategy and Business Development for Generator Communications.
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Ivan Moroke - TBWA The informal journey into marketing includes running the family shebeen at 13 years of age in a matchbox house our four roomed house in Atteridgeville, Pretoria, driving a taxi over the weekend, working as a salesman in an iconic sportshop and a man’s fashion store, distributing furniture store pamphlets on foot in suburbia and acting in corporate videos and TV adverts. The professional route started at the coal face of all marketing, i.e direct selling, in my case cigarettes in the rural area of the North West Province. The seven years at British American Tobacco (SA) afforded an opportunity to gain experience along the marketing chain in CRM, Sales, Key Accounts , Distribution Chain Management, Promotions as a representative and a manager. This was followed by four years at Added Value, the international insight and brand consultancy where he left as a Project Director to join Lowe Bull as a Strategic Director. After two years as the Managing Director of the Lowe Bull JHB, Ivan joined the Brand Consultancy Yellowwood Future Architects as the Group Managing Director. After three years he joined TBWA Hunt Lascaris at the beginning of 2011 as the Group Managing Director. Most prized possession: 2011 Digital Edge Live trophy! |
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Rob Stokes - Quirk Rob Stokes is CEO of the Quirk Group, and owner of a number of tech and software businesses including Quirk, Africa’s largest full service digital marketing agency. Quirk was founded in 1999 as Rob was nearing the end of his Marketing Honours Degree at the University of Cape Town. Today, he is the guiding force in an ever-growing business with a loyal client base that includes big names like Warner Bros, DSTV, Capitec Bank and Distell. Quirk is headquartered in Cape Town, with offices in Johannesburg and London. Rob is driven by his love of technology and constant search for innovative and fresh ideas. A regular local and international speaker, Rob has entertained audiences in many countries, sharing his knowledge and expertise on a wide array of eMarketing topics. He is also the co -author of the Quirk textbook – eMarketing: the essential guide to online marketing. Licensed under the Creative Commons, the textbook is used by marketing students at universities all over the world.
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Isis Nyong'o - InMobi Isis Nyong’o is the VP & MD for Africa at InMobi, the world’s largest independent mobile advertising network. She has ten years of experience in media and tech in Africa having previously worked at Google, MTV and Kenya’s first online job site, MyJobsEye. While working in Business Development at Google, she specialised in mobile partnerships and developed the company’s content strategy for Africa. She was part of the founding team of MTV Networks Africa where she was responsible for the network’s commercial strategy. Isis holds degrees from Stanford University and Harvard Business School where she was president of the Africa Business Club. Isis has been named as one of the 'Top 40 Women under 40' in Kenya, the ‘Forbes Top 20 Youngest Power Women in Africa’ as well as ‘IT News Africa's Top 10 Women in ICT’. She serves on the Boards of the Africa Cancer Foundation and The Mango Tree. She was named a Young Global Leader by the World Economic Forum in 2012.
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Jason Xenopoulos - NATIVE Jason is the Chief Executive Officer at NATIVE. He’s a Creative Director, filmmaker and media entrepreneur whose creative ventures have spanned all areas of the media industry from film and TV to music and the Internet. In ’93, he graduated from New York University with an Honours Degree (Summa Cum Laude) in Film and Television. A year later, he founded VWV Interactive which soon became SA’s leading Web Development Company. When Primedia acquired a stake in VWV, Jason joined the Primedia Group where he was instrumental in driving Primedia's R1, 5 billion acquisition of Ster-Kinekor. As CEO of Primedia Pictures from 1997-98, he was involved in projects including Boesman & Lena, starring Danny Glover and Angela Basset. From 1998 - 2000 he was CEO at Metropolis Transactive, an Internet media company listed on the Johannesburg Stock Exchange. At 28, Jason was the youngest CEO of a company listed on the JSE. In 2001, Jason completed his first feature film as writer-director, Promised Land, which premiered at the Toronto International Film Festival in 2002 and went on to win several international awards including ‘The Best Screenplay Award’ at the Tokyo International Film Festival. Besides feature films, Jason has also directed a host of award-winning TV commercials. From 2004 – 2007, he held the position of Executive Creative Director at Y&R South Africa before co-founding 2.0 Media in 2008 and launching NATIVE in 2010. Jason ranked in the‘Top 5 Most Highly Awarded Directors’ at the 2010 Loerie Awards Festival where he won Campaign Gold and Campaign Silver awards. He also snapped up the highly coveted Bookmark 2011 award for ‘Best Individual Contribution to SA Digital Media and Marketing.’
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Pete Case - Gloo Pete Case is the Founder and CEO of Gloo. Since opening its doors in 2005, Gloo has been awarded ‘Digital Agency of the Year’ for 6 years running. In 2012 Gloo made history in FinWeek’s AdReview by being awarded ‘South Africa’s' overall Ad Agency of the Year’. Gloo has proven its ability to deliver strategic integrated marketing that creates real return on investment for its range of blue chip clients. With 63 Loeries, 10 Webbys and the only SA Digital agency to win at Cannes, it has also been recognised at the highest local and international level for its work.
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Dan Pinch - Society Dan is Founder and Creative Director of Society, a new social media agency within the King James Group. He was named as one of 2012’s ‘Media Game Changers’ in The Annual, where he was described as: “Fast becoming one of the country’s sharpest communications thinkers who clearly understands the convergence of different disciplines.” Originally from the UK, he studied Drama at The Central School of Speech and Drama in London. Despite this early set-back, he went on to launch a successful youth marketing division at Weber Shandwick London in the late nineties. He relocated to South Africa in 2004 and worked as (possibly) the only Creative Director in the local PR industry at Atmosphere. During his three year stint there he worked on award winning campaigns for the likes of kulula, Capitec, ghd and Sanlam amongst others. Society currently works with Johnnie Walker Africa and South Africa, J&B West Africa, Europcar, Capitec and Steri Stumpie to mention a few.
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Mike Sharman - Retroviral Mike Sharman is the owner of creative digital communications agency, Retroviral. He has successfully implemented traditional and new media campaigns for both established brands and start-ups in the consumer and b2b technology / finance, and entertainment sectors - from conception and design to campaigns that have been classified as 'truly viral'. In 2011 when Retroviral seeded the Last Dictator Standing, it resulted in more than 1million views in less than a week. Besides Nando's, Retroviral was responsible for #NoRegretFriday, SAB's responsible drinking initiative and the 'brand before band' strategy for 5 Gum, which ensured that 92% of the 6,500mentions of Two Door Cinema Club's underground gigs in Jozi and CT contained a 5 Gum reference. Retroviral lives by the 3Rs philosophy. Relevant content, seeded to the Right people, leads to 'viral' Results. Mike blogs, shoots and seeds video. He believes experimentation is the most important aspect of online comms to ensure that his advice and consultation is of the highest standard. In the online world, content is most definitely king.
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Graham Warsop - Jupiter Drawing Room Warsop founded The Jupiter Drawing Room in JHB over 20 years ago, nearly half a decade before cellphones arrived in South Africa. Today, he is passionately outspoken about the need for SA agencies to be globally competitive in the digital and mobile space. He’s even offered a case of Bollinger Champagne to the first SA company to win a Cyber Lion at Cannes! A fervent believer in integrated creativity, he has grown his agency brand to adopt a “beyond the line” approach to work. Not surprising that it has become one of the world’s most awarded independent agencies and Warsop, one of the world’s most awarded Creative Directors. To date, The Jupiter Drawing Room remains the only agency in Africa to have been ranked in the Top 5 Most Creative Agencies in the World by US Trade Publication, Advertising Age’s Creativity. At the London International Advertising Awards 20th Anniversary Retrospective, Warsop was ranked the most awarded Creative Director in the world. He has also been inducted into the New York Festival’s Hall of Fame. Locally, he is a Creative Circle Hall of Famer and is (according to Creative Circle points) the most awarded Creative Director in South Africa advertising history. Following a landmark ‘dream deal’ with WPP in 2010, Warsop relocated to Cape Town after 20 years on the coal face of the Johannesburg agency. Besides being Founder and Group Chairman of The Jupiter Drawing Room, he is Chairman of Lionheart (the Jupiter brand holding company.) He is furtively seeking to ensure The Jupiter Drawing Room claims the case of Bollinger.
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Arthur Charles van Wyk - Fluence New Marketing Arthur Charles Van Wyk, originally from Manenberg on the Cape Flats, is the Founder and CEO of Fluence New Marketing, a full service digital marketing agency based in Durban, South Africa. He is also the founder of offline business social network SCHMooZ and the social media education project THE SOCIAL MEDIA STARTER PACK that launches in September 2012. Arthur got hooked on the web when - as a BCom student in 1995 - he experimentally but successfully put an HTML page together for the EMS faculty at UWC. He is passionate about people, technology and information and nothing energises him more than helping business owners use those 3 things to propel their companies forward and upwards. In the mid-90s he created Urbantainment - one of the first major virtual communities (today's social network) in South African cyberspace. Arthur was part of the team that pioneered contact centre assistance via Instant Messaging at TicketwebSA when broadband connections were non-existent. He is also the architect behind MTN SA's in-house communications portal Yelloworld. |
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Contact
For more details contact the event organisers at 021 180 4111 or bookings@livingyourbrand.co.za
For more details contact the event organisers at 021 180 4111 or bookings@livingyourbrand.co.za
