The Digital Edge -

In March 2010, The Digital Edge – the podcast that is the voice of digital marketing in South Africa – went live at The Pavilion, V&A Waterfront, Cape Town with a four hour show, which broke the boundaries of conferencing as we know it.

Now we’re back for an even more spectacular showcase at The Alexander Theater, Braamfontein, Johannesburg.

In an exciting partnership with Fin24, we bring you a line up that represents some of the leading minds in digital in the country. Your Digital Edge hosts, Saul and Jarred, will deliver a talk-show style afternoon of engaging content and in-depth interrogation.

This is your chance to make sense of digital, to meet the opinion-makers, and to refine your understanding of what the digital marketing and media revolution is all about.

Where: The Alex, Johannesburg
When: September 16, 2010
Cost: Only R950 for..

Free secure parking
Coffee, tea, snacks and bar tokens
4 hours of live comentary from industry professionals
Live music and lots of other fun stuff

Book Now, Space Limited! (Download Booking Form)

The Line Up

	Tony Koenderman/Ad Review Tony Koenderman is a leading commentator and analyst of the advertising and marketing industry, and has been writing about it for more than 30 years. For most of that time he has been responsible for publishing annuals about advertising, in association with various publications. Currently, Tony Koenderman’s AdReview is published in association with Finweek. He also writes a weekly two-page section on advertising and marketing in Finweek. His annual conference, Tony Koenderman’s Advertising Brainstorm, has become a well-supported fixture on the marketing scene. His most recent book, Smoke and Mirrors, a global collection of quotes about advertising, was published by Jonathan Ball Publishers in November 2008. In 2010, he received a Lifetime Achievement Award from AdVantage magazine.

	Brent Shahim/AquaOnline Brent is the Managing Director of Aqua Online, one of South Africa's leading Digital Agencies. Brent built up Aqua Online over the past twelve odd years into South Africa`s biggest new media agency. He sold the business to WPP, and it is now the official digital arm of Y&R in South Africa. His clients include the likes of clients such as Avis, Southern Sun, Nokia, Standard Bank, Pick ‘n Pay and MTN.

	Pete Case/Gloo Having moved from the UK to South Africa in 2000, Pete founded and now creatively leads Gloo. Today Gloo is South Africa’s most awarded Digital Agency and has consecutively won Agency of the year in 2006, 2007 and 2008. Pete’s personal creative credits include an impressive 32 Loeries and 2 Grand Prix in the last 4 years, as well as multiple recognition at prominent international awards. In the last year he has been asked to judge at the following awards shows: The One Show (USA), CLIOs (USA), The Dubai Lynx (MENA), The Loeries (SA) and The Broadcast Design Awards (Europe).

	Jason Probert/DSTV Online Jason is the General Manager of Entertainment at DSTV Online. Previously he was the Head of Sport at BT Openworld, Executive Producer at Mweb and a strategist at digital agency Electric Ocean.

	Bronwen Auret/BDFM Bronwen is the GM of BDFM digital. With more than 10 years experience in digital she has a vast experience in e-commerce; digital marketing and publishing. Most recently she has joined BDFM Publishers (Pty) Ltd, as the Head of Digital. Their titles include: www.BusinessDay.co.za; www.FM.co.za; www.Summit.co.za. She has worked strategically on both international and domestic businesses including South African Tourism, Osiris Trading, 24.com and IOL.

	Tim Spira/FinMedia24 Tim is the CEO at FinMedia24. He is a media executive with 12 years experience in online and print media. Previously GM of business development at 24.com, publisher of Finweek magazine and content director of Metropolis Transactive. He holds an MBA from Wits Business School and HEC Paris.

	Nevo Hadas/Kagiso Media Nevo describes himself as the "2nd assistant decaf coffee maker at Kagiso Media". Nevo is a serial entrepeneur generalist with experiences in fund raising, management, sales and technology. He has founded a number of start ups in the advertising, technology and property industries. He now finds himself in charge of Kagiso Media Digital Convergence that encompasses Gloo, Acceleration Media and more recently the MSN South Africa Portal.

	Simon Dingle Simon Dingle is a technology journalist, writer, broadcaster and professional speaker. He is technology editor at Finweek magazine as well as Live Out Loud and contributes to Fin24.com. Simon also hosts (tech)5 on 5FM and the ZA Tech Show Podcast. Simon has been published in Brainstorm, iWeek, G.E.A.R., Digital Life, Unwired, Net.Work and other titles. He is a columnist for Fin24.com and used to be for SA Computer Magazine (SACM) until the publication was recently retired.

	Phillip de Wet Phillip de Wet is the deputy editor of The Daily Maverick, as well as its live-tweeting specialist and the editor of First Thing, the morning e-mail from The Daily Maverick. He writes primarily on politics, business and technology, and also deals with persistent trolls. Phillip was, with editor Branko Brkick, just under half of the team responsible for the conceptualisation and launch of The Daily Maverick. Likewise, the two of them were responsible for launching the now-defunct Maverick and Empire print magazines. Aside from Maverick, Empire and The Daily Maverick, Phillip was on the launch team of the ill-fated ThisDay newspaper and was involved in the launch of ITWeb's Brainstorm magazine. He has also created websites and single-issue magazines, and once nearly put together a pan-African network of journalists. That gives him a project failure rate of just about 50%, which he insists is a good thing.

	Rob Stokes/Quirk While studying a Business Science Degree at UCT in the 90s, Rob's love for both technology and marketing merged in his Marketing Honours Thesis which focused on the topic of Email Marketing. His vision for taking online marketing to the world was the beginning of Quirk eMarketing as we know it today. Energetic, inspired and dedicated to motivating people and empowering them - especially whilst wearing the famous (or is it infamous) tight white cricket shorts - Rob manages to bring these qualities to both clients and staff. He has filled the QuirkStation with Stars who have created a formidable eMarketing machine with an international client base.

	Ben Wagner/Stonewall+ Ben Wagner has been at the helm of Stonewall+ Digital Marketing since 2005 and has rapidly grown the company into a formidable force within the South African digital marketing landscape. His role has encompassed a combination of overall client leadership together with creative strategy for key accounts.

	Janine Hutton/Ogilvy Interactive Janine is the Managing Director of Ogilvy Interactive, the digital arm of Ogilvy. Before taking the reins at Ogilvy Interactive, Hutton was managing director of Immedia, a highly successful digital consultancy responsible for overall business operations, as well as the generation of new business in all aspects of high-tech digital media in mobile content, online advertising, web development, social media marketing and in-store digital solutions.

	Hayley Goodwin/Fin24 Hayley Goodwin’s early love for all things media was converted into a passion for digital media at the age of 14 when she became the only African delegate at the G7 Junior Summit in Tokyo and later consulted to the MIT Media Lab and ITU Telecommunications Union on how the Internet could be used to fast track development in Africa. Since then she studied both here and in Sweden before kicking off her career at Moneyweb. An opportunity to co-found a news website proved too tempting however and Miningmx.com was born and later sold to Naspers. Hayley is still publisher of that site, as well as two others in the FinMedia24 stable: Fin24 and Sake24.

	Angus Robinson/Brandsh Angus has over 12 years experience with technology start-ups, working for media, internet and telecommuncations companies such as M-Tel/MTN, Bell Cablemedia (London), M-Web, the MIH Group,Metropolis/Primedia, Verticalnet, eCompany, Striata and iTouch in Business and Product Development, and Operations Management roles. He runs Brandsh, a mobile and social media agency/consultancy that offers a range of content, customer and collaboration related services.

	Di Charton/Acceleration Media Di Charton is the Managing Director of Acceleration Media, an online media strategy, planning and buying company that helps agencies and marketers maximize their use of the Internet. The company translates its clients' needs and objectives into effective media strategies and campaign plans. Acceleration Media oversees media campaigns using best-of-breed tools, international best practices and customized reporting giving clients real insights into their campaigns.

	Justin Spratt/Internet Solutions An Australian, living in South Africa, working for network service provides, Internet Solution. He manages the WI-FI and VOIP mobile busioness. He helped found and manage the ISLABS incubator and social upfliftment initiative Geekretreat.

	Dominic White/SensePost Dominic is currently a security consultant working for SensePost. He was previously a manager in the Deloitte Security & Privacy group in South Africa. Previously, Dominic graduated from Rhodes University with a Masters degree in Computer Science, specialising in information security.

	Tim Shier/Brandseye After realising that he might not be cut out for the life of an Artificial Intelligence Engineer, Tim started getting into magic and regards ol' Copperfield as one of his greatest fans. Magic isn't the only thing he's done though (thankfully as that would make him kinda weird). Tim cut his teeth in the digital space as the Marketing Manager of Quirk and now finds himself stalking brands online as the head of ORM company "Brandseye".

	Nic Haralambous Nic Haralambous is a media maniac who quickly moved away from print media, through online and in to mobile media production and management. He has worked in dead-tree media with the Sunday Times and Financial Mail. His new media experience includes working as the head of the mobile division at Mail & Guardian, the GM of Zoopy.com and Product Manager of Vodacom SA's mobile social networking division.

	Antonio Petra/Cambrient Antonio has worked in the digital environment for the past 14 years, with experience in online marketing, brand building, and analytics. He is Head of Digital Strategy at Cambrient, a company based in Johannesburg specialising in Digital Marketing and Web Services. His focus is in developing and tracking digital facing marketing and business strategies.