Digital Edge - voice of digital marketing in South Africa

Episode 84: Quirk Expands, Online Gambling & Prezence CEO Changes

30 August 2010

In this week's episode of The Digital Edge we speak to Rob Stokes about the glut of new high profile hires he's made at the company and where it's going, then discuss the online gambling ban with lawyer Wayne Lurie and finally speak to Nikki Cockcroft about her new job as the CEO of digital agency Prezence.

After hiring some major names ... Read more    

About The Digital Edge

Digital Marketing is the fastest growing form of marketing. It is rapidly surpassing any other means of reaching customers -- even in South Africa.

The Digital Edge is a new weekly podcast brought to you by Cambrient which will expose you to the inner workings of digital marketing, and profile some of the biggest stories in the business.

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Episode 83: Net Neutrality, Ushaidi & Payfast

23 August 2010

In this week's episode we speak about Net Neutrality, Ushaidi and the recent Payfast purchase.

First up, Matthew Stone talks to us about the confusingly named concept of Net Neutrality. As Google and Verizon bring potential legislation to the Am... Download podcast

Episode 82: Tech4Africa Special Part 2

16 August 2010

Tech4Africa is a new conference seeking to bring the cream of the international digital speaking circuit to Johannesburg. Organised by Gareth Knight and sponsored, this year, by FNB and Internet Solutions (among many others) the conference met its goals... Download podcast

Episode 82: Tech4Africa Special Part 1

16 August 2010

Tech4Africa is a new conference seeking to bring the cream of the international digital speaking circuit to Johannesburg. Organised by Gareth Knight and sponsored, this year, by FNB and Internet Solutions (among many others) the conference met its goals... Download podcast

Episode 81: On-Demand TV, Creative Circle Awards & Creative Quirk

10 August 2010

On this week's episode of The Digital Edge we speak about On-Demand TV on your cellphone, the new Creative Circle Awards for digital and finally a new creative addition at Quirk.

First up, Victor Borges from On-Demand talks about the newly relea... Download podcast

Episode 80: Communications Minister Shenanigans, Photocodes & Tech4Africa Speaker Alex Hunter

02 August 2010

This week's episode of The Digital Edge looks at the latest fiasco at the Department of Telecommunications with Minister General Simphiwe Nyanda firing his Director General Mamodupi Mohlala for reasons unknown. Then we look at what on earth photocodes a... Download podcast

Episode 79: Return of the Seacom, DMMA Strikes Back & VAST 2.0: A New Hope For Video Advertising

26 July 2010

In this week's episode of The Digital Edge we take a look at the reputation nightmare behind the Seacom cable and how it was managed, take some questions from the audience at the DMMA paid content panel event and finally find out what on eart the VAST 2... Download podcast

Episode 78: 2Oceansvibe Radio, DMMA Paid Content Debate & Tech4Africa Speaker Rian Van Der Merwe

19 July 2010

In this week's episode of The Digital Edge we speak to blogger and entrepreneur Seth Rotherham as well as DJ Richard Hardiman to discuss their latest venture that they're putting together in the form of 2Oceansvibe Radio. We also get some snippets of th... Download podcast

Episode 77: Online Ad Growth & Nielsen World Cup Research

12 July 2010

In this week's episode of The Digital Edge we speak on the topic of online advertising in light of the recent announcement that banner advertising would hit R800 million a year. We also discuss the research done by Nielsen's about the World Cup and fina... Download podcast

Episode 76: Tech4Africa Speakers, Idea Bounty & Vodacom Colour

04 July 2010

On this week's episode of The Digital Edge we speak to Steve Song to discuss his presentation at the Tech4Africa conference, chat with Daniel Neville of Idea Bounty about their latest crowdsourcing brief and finally speak to Tamaryn McPherson from Vodac... Download podcast

Episode 75: Yastic, Getclosure & Forrester Social Media

28 June 2010

This week on The Digital Edge we speak to Richard Craib from SA startup Yastic, Richard Wright from Getclosure and finally Nate Elliot of Forrester Research to discuss social media.

Yastic is currently pulling apart the traditional auction syste... Download podcast

Episode 74: The News

20 June 2010

With the World Cup and a public holiday in South Africa causing a productivity decline we at the Digital Edge decided to take a leaf out of the rest of the country and do as little as possible. Loathe to let down our adoring fans we thought we'd put tog... Download podcast

Episode 73: Google Streetview, iAfrica & Clicks2Customers

14 June 2010

In this week's episode of The Digital Edge we look at the newly launched South African version of Google Streetview, discuss the changes going on at iAfrica.com and this history of Clicks2Customers.

First up Julie Taylor joins us to discuss Stre... Download podcast

Episode 72: Mobile VOIP, The Anti-Porn Brigade and Inflight Wi-fi

07 June 2010

In this week's episode of The Digital Edge we take a look at Internet Solutions new Mobile VOIP offering launching this week, the newly drafted bill hoping to stop all Internet and mobile porn in the country and finally discuss details of the new inflig... Download podcast

Episode 71: DMMA Launch, Android vs. iPhone and Kagiso takes MSN

31 May 2010

This week we bring you coverage of the relaunched OPA (Online Publishing Association), now known as the DMMA (Digital Media and Marketing Association). We also speak to Kagiso Media to find out about their recent coup in taking over MSN South Africa and... Download podcast

Episode 70: Netprophet, DSTV on Demand & Youtube SA

24 May 2010

This week's episode of The Digital Edge highlights the Netprophet conference, the new DSTV on Demand service as well as the Youtube SA launch.

First up we speak to RAMP group head and Netprophet MC Rob Gilmour for his highlights of the conferenc... Download podcast

Episode 69: Webby Awards, 24.com & SA Twitter Stats

17 May 2010

This week's Digital Edge looks at judging the Webby Awards, the growth of 24.com and the SA Twitter stats report.

To kick off the show, Pete Case joins us to discuss his recent judging of the international Webby awards. These awards look at inte... Download podcast

Episode 68: Branded Content & Flash Vs HTML 5

10 May 2010

In this week's episode of The Digital Edge we look at a new branded entertainment campaign, Scotland From Home, with Jason Xenopoulos. We then speak about the topic of Flash vs HTML 5 and whether digital agencies with hordes of Flash developers should b... Download podcast

Episode 67: Pick n Pay 2.0

03 May 2010

In this week's episode of The Digital Edge, in celebration of the newly launched Pick n Pay we take a look at the site and what it takes to put together a corporate website the size of the Pick n Pay site.

Large South African brands have pondere... Download podcast

Episode 66: Ning goes paid for, Malema brand value and Tech4Africa

26 April 2010

In this week's episode of The Digital Edge we look at the Ning social network moving from Freemium to paid only model, the brand value of Julius Malema online and finally speak about the upcoming Tech4Africa conference.

First up, U.S. based auth... Download podcast

Episode 65: Memeburn, OPA Results and the Digital Economy Bill

19 April 2010

In this week's episode of The Digital Edge we speak about South Africa's latest tech startup site, the growth on the Internet in South Africa according to the Online Publishers Association (OPA) and look at the Digital Economy Bill in the UK.

Fi... Download podcast

Episode 64: Mxit and the iPad

12 April 2010

In this week's episode of The Digital Edge we go a little bit iPad insane as we get Talk Radio 702's traffic and tech journalist Aki Anastasiou into our studio to discuss his brand new iPad. We've also got reknown journalist, acadamic and commentator An... Download podcast

Episode 63: Google, Uncapped and Digital Agencies

06 April 2010

In this week's episode of The Digital Edge we look at the situation between Google and China, discuss whether uncapped ADSL is good for the industry and finally take a listen to Pete Case discuss the state of digital agencies in South Africa.

Fi... Download podcast

Episode 62: Paypal, Internet Access and Paid Content

29 March 2010

In our sixty second episode of The Digital Edge we speak on the topics of Paypal in South Africa, Internet Access findings as well as a final look at paid content in South Africa.

Our first guest is FNB CEO Michael Jordaan who discusses the deta... Download podcast

Episode 61: Ebooks, OPA Changes and SXSW

23 March 2010

In this week's episode of The Digital Edge we look at the topics of the South by Southwest (SXSW) conference, the changes at the OPA and South African e-book sellers.

With local online retailer Kalahari.net moving into the e-book arena we spoke ... Download podcast

Episode 60: Influence, Crowdfunding and Paid Content

15 March 2010

In this week's episode The Digital Edge gets a lick of paint and some botox to take on a new, more newsy format.

We're joined on the show by Clive Simpkins, a speaker and presenter to discuss the topic of Influence in South Africa. This segment ... Download podcast

Episode 59: Lunch with The Digital Edge

08 March 2010

This week we bring you something slightly different with a double episode where we take Justin Spratt, Nevo Hadas and Steven Ambrose to lunch at Metro in Benmore with our very own Jarred Cinman.

Join us as we discuss new media and the business m... Download podcast

Episode 58: Web 2.0 Entrepreneurs

01 March 2010

This week The Digital Edge takes a trip down to the Silicon Cape to speak to five local entrepreneurs that are blazing a path for the South African digital space. With issues like funding, securing talent and taking an idea international being issues fo... Download podcast

Episode 57: Online Media Buying

22 February 2010

In this week's episode of The Digital Edge we tackle to topic of online media buying in South Africa. With the total amount spent online in 2009 being around four hundred million, it is rumoured that a similar amount was spent on Google adverts that are... Download podcast

Episode 56: Heavy Lifting

15 February 2010

In this week’s episode of The Digital Edge we take a look behind the beautiful flash work done by the countries digital agencies to see what web application developers are building and how they’re putting together some world-class applicatio... Download podcast

Episode 55: Online Brand Monitoring

08 February 2010

This week's Digital Edge takes a look at the topic of online brand monitoring. As more and more people are able to influence their friends and peers over social networks such as Facebook and Twitter, finding out what people are saying about your brand b... Download podcast

Episode 54: The Reconstructed Living Labs

01 February 2010

In this week's episode of The Digital Edge we take a very special look at the Reconstructed Living Labs run by Marlon Parker in the Western Cape. Marlon and his team tirelessly work to uplift their community through the use of technology. In the drug ad... Download podcast

Episode 53: Geek Retreat 2.0

25 January 2010

This week we take a look at the second Geek Retreat that took place over the weekend of the 15th to the 17th of January in scenic Stanford Valley in the Western Cape. The first Retreat yielded a fair amount of controversy for being exclusively "A-lister... Download podcast

Episode 52: Chick Clicks

18 January 2010

For this week's Digital Edge we follow up our episode in 2009 where we looked at black entrepreneurs in the social media space. This week we take a look at women in the digital space in South Africa. We speak to women in the marketing and business side ... Download podcast

Episode 51: 2010 Trends

11 January 2010

In the first episode of The Digital Edge for 2010 we take a look at what our guests predict will be big in 2010. Sadly we're not living in a world of flying cars, missions to Mars and food pellets but 2010 still promises to be a fast paced, rapidly chan... Download podcast

Episode 50: The Best Until Now

21 December 2009

In our 50th and final episode for the year we take a short retrospective at the last six months of our favourite episodes. 

First up, we listen to our quiz show to hear the chaos and madness that was the quiz show. That episode we were join... Download podcast

Episode 49: 2009 In Review

14 December 2009

With 2009 coming to a very rapid end we at The Digital Edge decided to take a look back into the year that was and get some of the biggest web celebrities in the country to tell us what they thought was big in 2009. We also ask them what news stories sh... Download podcast

Episode 48: Online Dating

06 December 2009

This week we take a totally amorous view of the world of online dating. As 18 hour work days become more and more common, finding time to go to bars or on blind dates that were organised by your grandmother becomes less and less possible. The solution f... Download podcast

Episode 47: The MMORPG

30 November 2009

Chances are if you've spent any time online in the past few years you've heard of games such as "World of Warcraft" and "Second Life". These online worlds are known as Massively Multiplayer Online Role Playing Games or "MMORPG's". This week on The Digit... Download podcast

Episode 46: Eskom Reputation Management

23 November 2009

This week on The Digital Edge we team up with investigative journalist Mandy De Waal from Marklives.com as well as the newly launched Mandylives.com sites to tackle the topic of relationship management online, specifically focussing on the fallout aroun... Download podcast

Episode 45: The Bookmarks

16 November 2009

In this week's episode of The Digital Edge we take a special look into last weeks Bookmarks Awards.

First, we speak to Online Publishers Association Head of Creative, Ben Wagner on why the awards are important in the South African space and ... Download podcast

Episode 44: Alternate Reality Games

09 November 2009

In this week's episode of The Digital Edge we look at the phenomenon of Alternate Reality Games (ARG). By blurring the boundaries between real world and online space, an ARG creates an immersive game experience that you need to experience to truly under... Download podcast

Episode 43: Social Media Agencies

02 November 2009

In this week's episode of The Digital Edge we look into the phenomenon of social media agencies to see whether having one on retainer is necessary for your brand. With hushed talks of agencies charging excessive amounts to create a fan page on free serv... Download podcast

Episode 42: Digital Agency Review

26 October 2009

In this week's episode of The Digital Edge we take a look at South African Digital Agencies to see how they are doing with winning international awards.

We're joined by Pete Case of agency Gloo, Ben Wagner of Stonewall and Peter Stewart of Cl... Download podcast

Episode 41: Privacy Online

19 October 2009

The Internet is a haven for all things weird and wonderful and to be honest, who hasn't used the Internet to search for something illicit or disturbing? However, wouldn't you hate that search to be used against you in the future when trying to find a jo... Download podcast

Episode 40: Email Marketing

12 October 2009

In this week’s episode of The Digital Edge we take a look at the contentious topic of email marketing. Studies show that ninety percent of all email’s sent are considered spam due to their nature of being unsolicited even if they are relevan... Download podcast

Episode 39: Travel and Tourism

05 October 2009

In this week's episode of The Digital Edge we take a look to see what is being done to promote South African tourism online. While internal marketing for South Africa tends to be done on radio, print and T.V. adverts there is a strong push international... Download podcast

Episode 38: The Loeries Extravaganza

28 September 2009

The 31st annual Loeries was held for the first time in Cape Town over the weekend of the 25th to the 27th of September. These advertising "Mad Men" certainly have a reputation for raucous behaviour and this year was no different. With multiple parties t... Download podcast

Episode 37: The Future of Media

21 September 2009

In this week's episode we take a look at the future of entertainment media. In the follow up to our episode on piracy we cast our gaze forward to see what is going to happen with the entertainment industry now that piracy is such an entrenched concept.<... Download podcast

Episode 36: Piracy

14 September 2009

In this week's episode of The Digital Edge we investigate the issue of piracy online. It's hard to find a person these days that does not pirate either music, movies or T.V. shows and as access grows, it gets easier and easier to pirate content.

Download podcast

Episode 35: FNB Live

07 September 2009

In this week's episode of The Digital Edge we took a drive down to the FNB Conference center to present to the marketers of FNB at their internal digital conference. The event was presented in a panel style and featured Digital Edge host, Saul Kropman a... Download podcast

Episode 34: 2010 Online

31 August 2009

This week The Digital Edge takes a look at what companies are doing to promote the 2010 World Cup online. With less than three hundred days left till the world cup the excitement in South Africa is at a fever pitch. While drumming up support locally is ... Download podcast

Episode 33: The White Boys Club

24 August 2009

In a country still challenged by racial divide great strides have been made to integrate both black and white employees into the workplace. The Digital space however, seems to be struggling more than most to arrive in the New South Africa. At the recent... Download podcast

Episode 32: Bloggerati

17 August 2009

As the amount of Internet connections in South Africa slowly grows, more and more interest groups are coming online and publishing their content for all to see. Blogging provides a voice for these people and allows them to promote their opinions, servic... Download podcast

Episode 31: The Quiz Show

11 August 2009

In this week's episode of The Digital Edge we feature some local web celebrities in an exciting new quiz format. The quiz features different guests from the web, marketing and PR world answering questions on the digital world.

The quiz features ... Download podcast

Episode 30: A Day In The Life Of

03 August 2009

To celebrate the thirtieth episode of The Digital Edge, we decided to take an introspective look at the company that puts the show together. We’ve also had a lot of people ask who these Cambrient people are, what do we do in our day jobs, and what... Download podcast

Episode 29: The Digital Loeries

27 July 2009

Despite years of isolation, South African advetising has always been a powerful force with exceptional and uniquely South African creative work. With our digital disability though, we've only recently been bombarded by companies that work purely in the ... Download podcast

Episode 28: Online PR

20 July 2009

In this weeks episode we look at the phenomenon of Online PR. It only takes a customary look in an online directory to see that there are roughly three PR agencies in South Africa for every member of the population. With the "dime a dozen" nature of the... Download podcast

Episode 27: Sports Online

13 July 2009

When the Internet was first created it was the preserve of the garden variety, pocket protector toting Nerd. In recent years these nerds have had their space invaded by the jocks of the world checking their sporting news online. Sport information sites ... Download podcast

Episode 26: Religion Online

06 July 2009

In this weeks episode we dive head first into the sticky topic of religion online. We look into the phenomenon of religion online to see what exactly it is that religions are doing to promote their brands and how they hope to appeal to a wider range of ... Download podcast

Episode 25: The Geek Retreat

29 June 2009

On the weekend of the 19th to the 21st of June, a group of some of the greatest Internet minds in the country got together at the picturesque Elephant Sanctuary, nestled in the Magaliesburg mountains. The aim was to talk about what would make the South ... Download podcast

Episode 24: Digital Acquisition

22 June 2009

With massive media conglomerates such as Publicis and WPP having spent a good part of the last ten years acquiring digital agencies for obscene amounts of money we decided to take a look at local digital agencies that have been acquired by larger media ... Download podcast

Episode 23: The Digital Edge Greatest Hits

15 June 2009

In this week's episode we look back at the work achieved by The Digital Edge in such a short time. We take a trip down memory lane to see how far The Digital Edge has come. With twenty-two episodes of audio magic, we've trawled through the archives to d... Download podcast

Episode 22: Digital Branded Entertainment

08 June 2009

In this week's episode of The Digital Edge we revisit the world of Branded Entertainment with a digital slant. With the aim of Branded Entertainment being to positively associate your product with other, innocuous forms of entertainment, Digital is a pr... Download podcast

Episode 21: Bandwidth Cometh

01 June 2009

With bandwidth in South Africa being a consistently sticky point for many South African's, the winds of change are coming. Internationally a 50 Mbps connection which also pipes in 1000 television channels is fairly standard. Locally 4Mbps is the fastest... Download podcast

The Digital Edge 27 Dinner Special Edition

29 May 2009

In a brief special edition we bring you the talk given by Jarred and Saul at this month's 27 Dinner held in Johanneburg. For those not in the know the 27 Dinners have fast become a staple entry in the calendars of South Africa's smartest, funkiest and m... Download podcast

Episode 20: The Branded Entertainment Episode

25 May 2009

In celebrating the achievement of twenty episodes we have a bumper edition of The Digital Edge this week.

Imagine yourself watching the latest action movie featuring Brad Pitt. In the scene Pitt is involved in a high speed car chase with three p... Download podcast

Episode 19: The Online Porn Episode

18 May 2009

Pornography is always a contentious issue and never more so with the introduction of easily accessible, anonymous online porn that one can now get piped anonymously into ones house. The numbers are boggling: in America the porn industry makes over twelv... Download podcast

Episode 18: The Twepisode

11 May 2009

In this weeks episode we look at the phenomenon of Twitter, a microblogging service that is growing at the phenomenal rate of over 700% per year. With around 6 million users and rapidly growing, the service is the third biggest social network behind Fac... Download podcast

Episode 17: The Mobile Marketing Edition

04 May 2009

In the second part of our discussion on mobile we take a look at how the mobile is used for marketing and advertising purposes. With around 44 million mobiles in South Africa, mobile marketing is something to be taken very seriously. Admob, the world's ... Download podcast

Episode 16: The Mobile Tech Edition

28 April 2009

This weeks episode is part one of a two part series where we take a look at the humble cellphone. First up we look at the technology and processes required to create a mobile service. We debate the difference between a mobile application over a mobile s... Download podcast

Episode 15: Web 2.0 Startups

20 April 2009

In this weeks episode we take a look at Web 2.0 in South Africa to see where we are in comparison to the rest of the world. Web 2.0 is a very rough definition for the new breed of websites online which ascribe to the ethos of "You make the content, we k... Download podcast

Episode 14: E-commerce in South Africa

14 April 2009

In this week's episode we delve into the South African E-commerce industry to see where they've come in the past ten or so years. Ten years ago the buzz was all about virtual reality malls and how we would all be traversing these malls with VR glasses. ... Download podcast

Episode 13: Podcasting about Podcasting

06 April 2009

In this weeks episode we take a look at a medium very dear to our hearts and talk about Podcasting. Both locally and internationally Podcasting seems to be the unloved cousin of blogging and Twitter, a fact we obviously find dissapointing. This week we ... Download podcast

Episode 12: Reprobates and bloggers

30 March 2009

With the South African Blog Awards coming to a conclusion this Friday we decided to take a look at the South African blogosphere to see what was really happening. We take a look at the persona of a blogger and try understand what makes them put the deta... Download podcast

Episode 11: SEO Smackdown

23 March 2009

A few weeks ago we threw the gauntlet down by speaking poorly about Search Engine Optimisation. Rob Stokes, head honcho of SEO Company "Quirk" felt that our comments were unfair. To get a better understand of SEO we decided to take a look at it from two... Download podcast

Episode 10: Political Interference

16 March 2009

This week’s action packed, special episode is just in time for the elections in 37 days. Following the success of the Obama campaign in using the Internet for rallying voters we take a critical look at what South Africa’s biggest political p... Download podcast

Episode 9: A Musical Masterpiece

09 March 2009

For this weeks episode we take a look at the creation, distribution and consumption of music in a digital world. This episode we are fortunate to have some amazing guests as well as a scoop on some local news.

We are joined this week all the way... Download podcast

Episode 8: Designing the Indaba

02 March 2009

This week we bring you a SPECIAL EDITION direct from Cape Town. We spent a few days at the Design Indaba Conference and Expo and bring you some of the highlights of these few days. Saul Kropman gives us an audio tour through his time at the confe... Download podcast

Episode 7: The Nomadic Marketing Episode

23 February 2009

This past week we had the pleasure of being invited to the Nomadic Marketing Conference at the Michelangelo in Sandton City, Johannesburg. This is the first time the Executive Education course, facilitated by Dave Duarte, was hosted in Johannesburg. The... Download podcast

Episode 6: Digital Godzilla

16 February 2009

This week we speak to representatives from the three largest media houses in the country to see where they think their traditional media offerings are going and what threat digital might pose. We get the views of Toby Shapshak from Avusa, Tim Spira from... Download podcast

Episode 5: Creativity in a can

09 February 2009

This week we've got a bumper edition of The Digital Edge. Our theme for the week is how a Creative Director approaches the world of digital and, for this segment we speak to Mike Shalit from Network BBDO. Mike is one of the top Creative Directors in the... Download podcast

Episode 4: Traditional Strikes Back

02 February 2009

This week we return to the topic of how traditional agencies view the world of digital marketing and see how the likes of a massive advertising conglomerate such as Y&R view the topic. We hear from Yossi Schwartz, the Group Chief Executive Office fo... Download podcast

Episode 3: Traditional vs Digital Smackdown

26 January 2009

We’ve made it to Episode 3 and to celebrate, we’ve gone traditional. Joining us this week is the founder of The Jupiter Drawing Room, Graham Warsop. Graham gives us his opinion of where traditional agencies are going to move towards in the f... Download podcast

Episode 2 : A plethora of predictions

19 January 2009

Episode 2 of the "The Digital Edge" brings us to the second round of predictions for 2009. This week we are joined in studio by the Portfolio Manager for Social Media at Vodacom, Vincent Maher. He gives us his predictions for 2009 with a specific look a... Download podcast

Episode 1: Welcome to The Digital Edge

12 January 2009

In our maiden podcast hear the Top 10 tech events of 2008, find out what some industry experts think is going to happen in the digital space in 2009 and learn what The Digital Edge is all about, and why you should click that little "subscribe" link.

... Download podcast