Episode 16: The Mobile Tech Edition
Listen (24 min, 41 seconds)This weeks episode is part one of a two part series where we take a look at the humble cellphone. First up we look at the technology and processes required to create a mobile service. We debate the difference between a mobile application over a mobile site as well as try to understand the commercial model and the marketing behind these applications.
Our first guest this week is Vincent Maher from Vodacom's "The Grid", a location based social network. Next we have Oliver Krantz from Pocit, a mobile payment service. Finally we round off the show with Stefano Sessa of 24.com as well Colin Daniels of The Times. Stefano tells us about the 24.com iPhone App while Colin talks about The Times mobile site.
We are also joined, as always, by Kerry-Anne Gilowey in our news segment. Our Agency of the week is Mango-Omc and we are joined by Catherine Luckhoff. Finally our Top 10 this week is the "ten most annoying ringtones" available to download. Finally Cambrient's very own Antonio Petra joins us with his tip for online measurement.
Guests:
Vincent Maher:
Vincent Maher is the portfolio manager for social media at Vodacom, South Africa's largest mobile telecommunications company. His flagship product is The Grid, a location-based social network and instant messaging platform. Previously he was the strategist at the Mail & Guardian Online and co-founder of Amatomu.com, the South African blog aggregator and analytics system
Stefano Sessa:
Stefano works within the Naspers group, for a subsidiary company called 24.com (www.24.com). He works in the mobile department, where he is the Product Marketing specialist. His roles include the following: market research, product research, strategy, product development, usability, analytics and marketing. Stefano was instrumental in putting together the 24.com iPhone application.
Oliver Krantz:
Oliver is the Chief Operating Office at Pocit. His responsibilities include managing the operations of the company, development of the mobile payment platform, set up of data centres, disaster recovery and security.
Colin Daniels:
Colin is currently the Publisher of Times Online which is an online brand that incorporates established South African titles such as The Times and Sunday Times that fall under the Avusa Media (formerly Johncom) stable of publications. In addition, he is also responsible for establishing and overseeing the group’s first digital innovation unit (iLab) which focuses on developing cutting-edge mobile & web applications for the South African internet. In 2007, he was involved in the successful launch of The Times and the conceptualization and management of its various digital assets.
Catherine Luckhoff:
Catherine Lückhoff, founder of MANGO-OMC, is adept at pinpointing and communicating a good concept. Catherine´s drive may stem from her academic excellence while reading for her degree in public relations management, but her spunk and business savvy is what landed her an A-list of clients within a year of operating MANGO-OMC. Catherine´s strengths include her ability to tailor an integrated communications strategy for implementation, execute a brand activation campaign and conceptualise bespoke solutions that meet client objectives.
Antonio Petra:
Links:
The Grid: http://www.thegrid.co.za/
Stefano Sessa: http://www.sessa.co.za/
Pocit: http://www.pocit.co.za/
The Times: http://www.thetimes.co.za/
Mango OMC: http://www.mango-omc.com
Cape Town Daily Photo: http://www.capetowndailyphoto.com/
Jarred Cinman: http://jarredcinman.com
Saul Kropman: http://saulk.co.za
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