Episode 17: The Mobile Marketing Edition
Listen (27 min, 46 seconds)In the second part of our discussion on mobile we take a look at how the mobile is used for marketing and advertising purposes. With around 44 million mobiles in South Africa, mobile marketing is something to be taken very seriously. Admob, the world's largest mobile advertising network reports that over 50% of its near 800 million page impressions per quarter are from South Africa. This equals over 120 million impressions per month on Admob alone.
We speak to Michael Laws of Vodacom's Adme, Simon Davis of Location Based service Mobgeo, Angus Robinson from Brandsh and finally Hans Mol of Be-Mobile. They answer the tough questions of whether mobile is the way forward for marketers of whether it should be used as a complementary service. We also take a look at the costs involved with going mobile, the conversion rates and what sort of return on investment one can expect from the growing mobile landscape in South Africa.
Our Agency of the week is "2.0", a next generation production company. We speak to founder Jason Xenopoulos to get the rundown of what they do and who they work with. Our top 10 this week sticks with the mobile theme and looks at the worst answering machine messages available. We're joined as always by Kerry-Anne Gilowey of Cape Town Daily Photo. Finally we're joined again by Antonio Petra for his tips about online measurement.
Guests:
Michael Laws:
Michael is a Portfolio Manager for Mobile Marketing at Vodacom. He runs the "Adme" division, another part of the massive Vodacom mobile advertising offering.
Hans Mol:
Hans is the Director for Mobile Media at Be-Mobile. His previous experience includes working at Grapevine interactive, Altech and Hewlett-Packard. His expertise include Marketing, Mobile Marketing, Social Media, Campaign design, New Business Development, Strategic Business Development
Angus Robinson:
Angus is the founder of Brandsh Media -- a specialist mobile and social media agency -- and is closely involved with Cerebra Communications. He is active in the mobile industry and sits on Waspa's management committee, the mobile VAS industry's self-regulation authority. He has been in the mobile, media and internet industries since 1994 with the likes of MTN, MIH/Multichoice, Metropolis, Striata, and most recently iTouch.
Simon Davis:
Simon has a diverse background, including work on pioneering mobile social networks, launching B2B and Consumer e-commerce websites and working on commodity trading systems for a variety of companies including Socialight, AngloGold-Ashanti, MKS Finance and JPMorgan. FMBA Columbia University (USA), BA Philosophy (University Witwatersrand SA).
Jason Xenopoulos:
Jason is a filmmaker and entrepreneur whose media ventures have covered the areas of film, television, music and the Internet. His first feature film as writer-director, Promised Land, was released in January 2003 in Cinema Nouveau and Ster-Kinekor theatres across South Africa.
Links:
Adme: http://www.adme.co.za
Brandsh: http://brandsh.com/
MobGeo: http://mobgeo.com/index.html
Be-Mobile: http://www.be-mobile.co.za/
Cape Town Daily Photo: http://www.capetowndailyphoto.com/
Jarred Cinman: http://jarredcinman.com
Saul Kropman: http://saulk.co.za
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