Episode 28: Online PR
Listen (25 min, 31 seconds)In this weeks episode we look at the phenomenon of Online PR. It only takes a customary look in an online directory to see that there are roughly three PR agencies in South Africa for every member of the population. With the "dime a dozen" nature of the industry, it's easy to become slightly jaded on the topic of public relations. For many companies, having a PR Agency promote their services in traditional media is a pointless exercise. If the requirement is to bring online users to the site, surely it makes more sense to have your brand mentioned online?
This week we speak to Melissa Attree of Geton eMarketing, Pedro van Gaalen of Hello World Agency, Sarah Rice from Sentient Communications, Melody Maker of Cerebra, Craig Rodney of Emerging Media and Gavin Moffat of Puruma Communications join us to explain the six facets of Online PR and how to use those tools and strategies to get people speaking about your brand online.
Our Agency of the week is "Wisdom Games" and we are joined by CEO Raymond De Villiers to give us an explanation of how they make games for companies. In our Top Ten we look at "adverts from the 80's". Finally, Diane Charlton joins us for her third tip on online media buying.
Guests:
Melissa Attree:
Melissa is a marketing and communications professional who is passionate about helping people to build brands using web 2.0 (social networking, blogs, wikis) and Web PR(PR on the internet, optimised releases, blogger interaction etc.) tools….An exciting place to be when you consider how few South African marketers have really embraced the web in a pioneering, cutting-edge way.
Pedro Van Gaalen:
Pedro is currently the Group Media Director at Hello World Agency and was previously the Media Director for Redcube.
Sarah Rice:
Before founding Sentient in 2003, Sarah spent three years with global IT PR agency Text 100, working on key accounts such as KPMG Consulting, UUNET and Cisco. Prior to this, her work experience is eclectic, ranging from an eventful stint in the local film industry to being a creative writer in an industrial theatre company. She has a passion for working with clients that give her the freedom to think both creatively and strategically, allowing her to breath new life into traditional PR tactics.
Melody Maker:
Melody is an account manager at Cerebra, a social media company.
Craig Rodney:
Craig is the "PR Rockstar" at Emerging Media, a team of media experts with the experience and ability to deliver traditional, social and integrated media campaigns
Gavin Moffat:
Gavin is the Strategic Director at Puruma Business Communications
Raymond De Villiers:
Raymond De Villiers is the CEO of Wisdom Games, a company he founded after writing his Masters thesis on the impact of computer games in the modern corporate environment.
Links:
Geton eMarketing: http://www.geton.co.za/
HelloWorld Agency: http://www.helloworldagency.com/
Sentient Communications: http://www.sentientcommunications.co.za/
Cerebra: http://cerebra.co.za
Emerging Media: http://emergingmedia.co.za/
Puruma Communications: http://www.puruma.co.za/
Wisdom Games: http://wisdomgames.co.za/
Acceleration Media: http://www.accelerationmedia.co.za/
Cape Town Daily Photo: http://www.capetowndailyphoto.com/
Jarred Cinman: http://www.jarredcinman.com
Saul Kropman: http://saulk.co.za/
Comments:
Customary? Surely you mean cursory?
Yep, traditional PR companies like these are a dime a dozen. And most of them useless, but charging their clients stupid amounts.
by Gert van Tonder on July 20 2009, 12:06
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This new media has a lot of potential in the emerging economy of Nigeria. Could you explore the business opportunity by opening shop in Lagos?
by dennis on July 21 2009, 12:47
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