Episode 29: The Digital Loeries
Listen (25 min, 27 seconds)Despite years of isolation, South African advetising has always been a powerful force with exceptional and uniquely South African creative work. With our digital disability though, we've only recently been bombarded by companies that work purely in the digital space. Due to this connectivity shortcoming, we've lagged behind compared to the rest of the world. While South African adverts have had some success at the international Cannes Lions awards (with a print and radio win this year), not a single entry on this years Cyber Lions shortlist was a South African campaign.
Our local version of the Cannes Lions Awards, the Loeries, are being awarded at the end of September, a mere two months away. Before the awards though, the judging takes places to weed out the chaff from the wheat. In this episode we speak to three of the judges that spent last Thursday in a darkened room judging the entrants in the digital section. Click play to find the unique way that the entrants were judged as well as what it means to win a Loerie.
We are also joined by Elena Douvos of Tequila in our Agency of the week section and Diane Charlton gives us her final tip on buying online media. Finally we are joined by regular Kerry-Anne Gilowey and Uno De Waal in the news.
Guests:
Clint Bryce:
Clint runs SpacePatrolCar, an independent design agency that create and measure conversations between brands and people. They enjoy direct access to the 24.com infrastructure, resources, services, people and publishing channels.
Anton Moulder:
Anton is a Founding Member and Creative Partner at Urbian, a company focused on the culmination of research, creativity and production focused on quality over quantity.
Chris Gotz:
Chris is the Creative Executive of advertising agency Ogilvy and is based in Cape Town
Elena Douvos:
Elena has garnered over 11 years experience in online and digital advertising, having started in 1996 at Leo Burnett Interactive heading up their first internet division. Her scope of experience includes working on eCommerce projects, B2C sites (such as corporate and brand sites) as well as B2B sites (i.e. extranets, membership sites, loyalty sites, partner sites, etc) and Intranets. Included in my scope of work, I have experience in Online Strategy, Project Management, Online Marketing, including eMail marketing campaigns, Search Engine Marketing and online media advertising (both, planning and buying).
Links:
SpacePatrolCar: http://www.spacepatrolcar.com/
Ogilvy: http://www.ogilvy.co.za/default.php
Urbian: http://www.urbian.co.za
Tequila: http://www.tequila.co.za/
10and5: http://www.10and5.com/
Cape Town Daily Photo: http://www.capetowndailyphoto.com/
Jarred Cinman: http://jarredcinman.com
Saul Kropman: http://saulk.co.za
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