Episode 32: Bloggerati
Listen (26 min, 45 seconds)As the amount of Internet connections in South Africa slowly grows, more and more interest groups are coming online and publishing their content for all to see. Blogging provides a voice for these people and allows them to promote their opinions, services and often agenda. What seems to be a growing trend these days is that individuals that previously had a personal blog are using Twitter as their soapbox and at the same time, blogs are moving into the opinion piece and thought leadership arena.
Does this mean blogging is moving away from fluffy "dear diary" style sites and more towards semi-professional journalistic pieces and if so, is this even a good thing? The reality is that blogging has only rarely rivalled proper researched journalism but this is rapidly changing. We're joined by bloggers Laura-Kim Allmayer, Sheena Gates, Daniel Bailey and Vincent Hofmann to give us an idea on whether blogs are all about narcissism, whether they think they're real journalists and what they see the future of blogs is. Our final guest is Alistair Fairweather, social media manager at 24Labs to give us an overview of their recently re-launched blogging platform: "Letterdash".
Our Agency of the week is Osmosis, a viral marketing company headed by Leon Orsmond. Also this week, we start a new "Tips and Tricks" section and are joined by Nausher Rahman of Grid Worldwide to give us some branding tips. Before all that you can listen to the news with Kerry-Anne Gilowey.
Guests:
Alistair Fairweather:
Alistair is the Social media manager for 24.com
Vincent Hofmann:
Vincent is a digital media qualitative analyst, and an insight analyst by trade.
Daniel Bailey
Daniel is the developer of MyKindaPrices.com and AllThingsMobile.co.z
Laura-Kim Allmayer:
Laura-Kim is a a single mom, having fun, writing, blogging and trying to make the world a prettier place.
Sheena Gates:
Sheena is the Editor of NerdMag and author of SheBee.co.za.
Leon Orsmond:
Leon is the "Chief Disruptovator" for viral web marketing company Osmosis
Nausher Rahman:
Nausher is the head of digital at Grid Worldwide
Links:
Letterdash: http://letterdash.com/
All Things Mobile: http://www.allthingsmobile.co.za/
Moral Fibre: http://moralfibre.co.za/
Shebee: http://www.shebee.co.za/
Female2Female: http://www.female2female.co.za
Osmosis: http://www.wix.com/osmosisfutzing/shoot-the-puppy-
Grid Worldwide: http://www.gridworldwide.com/
Cape Town Daily Photo: http://www.capetowndailyphoto.com/
Jarred Cinman: http://jarredcinman.com
Saul Kropman: http://saulk.co.za
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