Episode 34: 2010 Online
Listen (21 min, 24 seconds)This week The Digital Edge takes a look at what companies are doing to promote the 2010 World Cup online. With less than three hundred days left till the world cup the excitement in South Africa is at a fever pitch. While drumming up support locally is entirely unnecessary, it is critical to promote the event overseas. In this week's episode we see what exactly is going on with 2010 online. We'll speak to Shine 2010, SAGoodNews and FIFA themselves to see what work and what regulation goes into this event.
Find out how local tourism and private companies are going about promoting the event to international viewers and are their intentions to promote South Africa or purely rip off dollar and euro toting tourists that don't know any better.
In our Agency of the week segment we speak to Anton Moulder from digital design agency Urbian. We also speak to Nausher Rahman of Grid Worldwide to get his third tip on online branding and our top ten this week looks at the ten best comments from legendary racing commentator, Murray Walker. As always, regular news contributor Kerry-Anne Gilowey joins us in the news
Guests:
Arno Dolz:
Arno is a communications consultant living in Johannesburg, South Africa. He has a passion for creating online communities to create discussion on a variety of topics.
Ian MacDonald:
Ian is the editor of the website SAGoodNews, a news website that highlights the positive developments in South Africa
Matt Stone:
Matt is the Head of New Media at FIFA
Anton Moulder:
Anton is a Founding Member and Creative Partner at Urbian, a company focused on the culmination of research, creativity and production focused on quality over quantity.
Links:
Shine 2010: http://www.shine2010.co.za/community/
SAGoodNews: http://www.sagoodnews.co.za/
Fifa.com: http://www.fifa.com/
Urbian: http://www.urbian.co.za/
Grid Worldwide: http://www.gridworldwide.com/
Cape Town Daily Photo: http://www.capetowndailyphoto.com/
Jarred Cinman: http://jarredcinman.com
Saul Kropman: http://saulk.co.za
Comments:
Southern Africa Direct is a digital destination marketing company promoting the region across multiple media platforms. Our 24/7 free to air TV channel broadcasts on the Sky platform in the UK & Europe on channel 270. In addition to broadcasting . .more
by Cheryl on September 01 2009, 10:09
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