Episode 35: FNB Live

07 September 2009

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In this week's episode of The Digital Edge we took a drive down to the FNB Conference center to present to the marketers of FNB at their internal digital conference. The event was presented in a panel style and featured Digital Edge host, Saul Kropman and Jarred Cinman as well as FNB's "Internet and Social Media Guy" Andy Hadfield.

We combinined a live debate with pre-recorded news, video's and a previous Top 10 to inform the FNB team of what's happening in digital. We managed to take that recording and distill it down into twelve fantastic minutes of content. Our first guest is Gisele Wertheim Aymes, the Head of Media at FNB speaking to us about using social media inside a corporate. Then, Steven Ambrose of Internet consultancy World Wide Worx gives us a run down of the numbers of broadband subscribers in the country.

We're also joined by Marianna and Tim of charity Breadline Africa to talk to us about how they're using the Internet to market themselves and how you can get involved. Our Top 10 this week celebrates the soul of the corporate warrior by providing the ten best "David Brentism" ala David Brent of the British version of "The Office". Nausher Rahman, of Grid Worldwide gives us his final tip about online branding and as always, Kerry-Anne Gilowey of Cape Town Daily Photo joins us for the news.

Guests:

Gisele Wertheim Aymes:

Gisele is the Head of Media for First National Bank. She was previously the head of innovation at Avusa Media and has 19 years of media experience.

Andy Hadfield:

Andy is an Online Strategist at FNB and is responsible for digital strategy and implementation thereof for the Personal Banking segment

Steven Ambrose:

Steven is the MD of WWW Strategy (Pty) Ltd, strategic partners of World Wide Worx, and provide consulting and Webagility Services in conjunction with World Wide Worx.WWW Strategy has access to all World Wide Worx research.

Marianna Boguslavsky:

Marianna is the Online Marketing Manager for Breadline Africa, a charitable organisation based out of Cape Town

Links:

FNB: https://www.fnb.co.za/

World Wide Worx: http://www.worldwideworx.com/

Breadline Africa: http://www.breadlineafrica.org/

Grid Worldwide: http://www.gridworldwide.com/

Cape Town Daily Photo: http://www.capetowndailyphoto.com/

Jarred Cinman: http://jarredcinman.com/

Saul Kropman: http://saulk.co.za

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Saul Kropman

Saul is a wannabe writer, a terrible photography subject and an occasional entrepreneur. When he’s not off trying to convert the world to digital, one podcast at a time, he spends his time Photoshopping pictures of himself and people standing next to Malcolm Gladwell together using his beloved Macbook.

Jarred Cinman

Jarred is one of the founders of Cambrient, one of SA's leading web marketing and content management businesses. He currently holds the peculiar combination of Creative Director and Software Director at the company. He has been in the industry for 14 years and is a fairly regular blogger and thinker on all things digital.

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