Episode 40: Email Marketing
Listen (23 min, 32 seconds)In this week’s episode of The Digital Edge we take a look at the contentious topic of email marketing. Studies show that ninety percent of all email’s sent are considered spam due to their nature of being unsolicited even if they are relevant to that person’s needs. However, there is still a place for email marketing as part of an integrated campaign. The problem it seems is that of people purchasing databases from marketers selling addresses of people not opting into these lists.
We speak to two legitimate email marketers in the form of Josh Adler from pMailer and Mia Papanicolaou from Striata. They give us a run through of how best to create an email marketing campaign as well as giving us some advice on what not to do when it comes to database purchases. We also speak to an email database list seller to see how that industry operates.
In our 60-second pitch we speak to Robynn Burls of Encyclomedia, a highly targeted media database service. Our top ten features then ten most amusing spam email subjects’ lines and as always, we’re joined by Kerry-Anne Gilowey in our news section.
Guests:
Josh Adler
Josh is the CEO at Prefix Technologies - makers of Preditor CMS for Publishers and pMailer Email Marketing software suites.
Mia Papanicolaou
Mia is the head of eMarketing at Striata
Robynn Burls
Robynn is the owner of Encyclomedia an entrepreneur and a public speaker
Links:
Prefix Marketing: http://www.pmailer.co.za/
Striata: http://www.striata.com/
Encyclomedia: http://www.encyclomedia.co.za/
Cape Town Daily Photo: http://www.capetowndailyphoto.com/
Cambrient: http://www.cambrient.co.za
Jarred Cinman: http://jarredcinman.com
Saul Kropman: http://saulk.co.za
Comments:
I'm not really surprised to hear the comments from the anonymous list broker, but overall this was an opportunity missed in talking about doing email marketing properly - for which you have to have expressed permission from all subscribers - and . .more
by Pete Crane on October 12 2009, 13:37
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Agree with Pete Crane. True opt in email marketing is the second most effective online marketing tool behind SEM. Fully compliant and opt in lists are completely available in the local market.
by Warren Moss on October 12 2009, 18:16
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The aim of the show was to promote the fact that email marketing is a very useful part of an online marketing campaign. That's why we specifically put in the numbers around success. With the list lady we wanted to show that people are unscrupulously . .more
by Saul on October 13 2009, 09:24
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