Episode 42: Digital Agency Review
Listen (25 min, 48 seconds)In this week's episode of The Digital Edge we take a look at South African Digital Agencies to see how they are doing with winning international awards.
We're joined by Pete Case of agency Gloo, Ben Wagner of Stonewall and Peter Stewart of Clickthinking. We take a look at what they think of awards, what sort of strategies they use to win awards and what sort of work they produce to win these awards. We also ask the million dollar question of why South African Digital Agencies are not winning at Cannes in the Cyber Lions category. Despite winning Grand Prix awards in radio advertising this year, South Africa did not even produce a finalist in the Cyber category. We're also joined by market commentator Chris Moerdyk to give an overview of the situation and give his view on the way forward.
In our "60 second pitch" we're joined by Marcus Sorour of PR Agency Text 100 and our Top Ten looks at the ten best Internet Meme's as read by 2Oceansvibe editor, Seth Rotherham. As always our resident female voice and Cape Town representative, Kerry-Anne Gilowey joins us with the news.
Guests:
Chris Moerdyk:
Chris Moerdyk is the former head of strategic planning and public affairs for BMW South Africa and spent 16 years in the creative and client service departments of ad agencies.
Pete Case: Pete is the Owner and Creative Director of digital design agency Gloo.
Ben Wagner:
Ben Wagner was appointed as CEO of Stonewall+ Digital Marketing in 2004 and has led the company to its establishment as one of Southern Africa’s premier digital marketing agencies.
Peter Stewart:
Peter co-founded Clickthinking in 1999 and is the Managing Director.
Seth Rotherham:
Seth is the editor of 2Oceansvibe, South Africa’s most popular blog.
Marcus Sorour:
Marcus is the Managing Consultant at Text 100, a Joburg based technology PR company.
Links:
Chris Moerdyk: http://www.bizcommunity.com/PressOffice.aspx?i=718
Gloo: http://www.gloo.co.za/
Stonewall: http://www.stonewall.co.za/
Clickthinking: http://www.clickthinking.com/
2Oceansvibe: http://www.2oceansvibe.com/
Text100: http://www.text100.co.za
Cape Town Daily Photo: http://www.capetowndailyphoto.com/
Jarred Cinman: http://jarredcinman.com
Saul Kropman: http://saulk.co.za
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