Episode 46: Eskom Reputation Management
Listen (23 min, 24 seconds)This week on The Digital Edge we team up with investigative journalist Mandy De Waal from Marklives.com as well as the newly launched Mandylives.com sites to tackle the topic of relationship management online, specifically focussing on the fallout around the Eskom brand in the past few weeks.
Our first guest on the show is Chris Yelland, a publisher of Electrical Engineering titles to give us an understanding of the situation at Eskom as well as let us in to some of the industry gossip behind the media front. We then speak to branding expert Clive Simpkins to explain why this fiasco is an example of how not to position yourself. Finally, Ingrid Rubin of Online Reputation Management Agency "SaidWot" joins us to talk about the number of mentions of Eskom online and what can be done online to protect your brand in the event of a crisis. Mandy De Waal then summarises the situation and what can be done going forward. As always, Kerry-Anne Gilowey then joins us for the news.
Guests:
Chris Yelland:
Chris is the Publisher and editor of EE Publishers. The company disseminates, publishes and distributes information through various media, including print editions, online HTML editions, online Flash flip-page editions, mobile editions, email newsletters, blogs, RSS feeds and podcasts.
Mandy De Waal:
Mandy de Waal is a columnist, writer and journalist. A former broadcast journalist, de Waal is writes for Noseweek, ITWeb, MarkLives, Brandchannel and MarkMagazine. She is part of the judging panel of the Discovery Health Journalism Awards and the MPASA PICA Awards. In her spare time she writes poetry and fiction.
Clive Simpkins:
Clive Simpkins is a marketing and communications strategist, public speaker and author. He helps individuals and organisations communicate themselves and what they offer.
Ingrid Rubin:
Ingrid is one of those lucky people who just ‘gets’ the ever-evolving digital world.
She has a solid understanding of the online industry, from both a client (South African Airways and Southern Sun) and agency point of view. Ask her which one she prefers and she simply smiles…
Links:
EE Publishers: http://www.eepublishers.co.za
Clive Simpkins: http://www.imbizo.com/
MandyLives: http://www.mandylives.com/
SaidWot: http://www.saidwot.com
Cape Town Daily Photo: http://www.capetowndailyphoto.com/
Jarred Cinman: http://jarredcinman.com
Saul Kropman: http://saulk.co.za
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