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Episode 3: Traditional vs Digital Smackdown

Listen (22 min, 35 seconds)
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We’ve made it to Episode 3 and to celebrate, we’ve gone traditional. Joining us this week is the founder of The Jupiter Drawing Room, Graham Warsop. Graham gives us his opinion of where traditional agencies are going to move towards in the future and how his company is approaching digital.

We’re also joined this week by Heather Ford, previously of iCommons. She gives us a weekly roundup of the South African blogosphere and this week delves in the Donn Edwards/QVC smackdown

Episode 3 starts now!

Guests:

Graham Warsop:

A fervent believer in integrated creativity and has grown The Jupiter Drawing Room to take a totally through-the-line approach to its work. Proof of this is reflected in the range of categories for which he has won the following international awards: 17 Cannes Lions, 23 Clios, 11 One Show Pencils, 27 London International Statues and 70 Medals at The New York Festival including Best of Show for Magazine in 2001 and he’s still not finished.

Heather Ford:

Heather is a social entrepreneur who is passionate about public speaking, networking, creativity and the Internet, and is happiest when creating events, teaching, writing and crafting

Links:

Graham Warsopp (Jupiter Drawing Room): http://www.jupiter.co.za/

Heather Ford: http://hblog.org/

Jarred Cinman: http://jarredcinman.com

Saul Kropman: http://saulk.co.za

Comments:

 

responses to this article

Your guest is passing the buck (in true agency style) Hey lads, Firstly, very rad show. Listened to all three and I'm loving the format. Particularly that it's short enough to leave me wanting more as opposed to so long I'm wishing it would end. So, that said, two things about . .more this weeks show. First on your twitter ratings. The topic was most influential twitterers, and your measurement (seemed to be) purely based on followers. That's not great. I think you need to take retweet and @reply ratios into account, I imagine then you'd find guys like @mikestopforth and @thescott would deserve a place on the list. However it was interesting nonetheless. As for old Graham Warsopp's line "..In SA clients spend .5% and in UK clients spend 15%.". Dude! WTF? It's well know that clients do exactly what they are told by their agencies. I have sat in meetings with ad guys downplaying the importance of any digital platform. Why? Because they are not sure how to monetize it. And there goes the ad guy from JDR blaming the clients. It's a cop out - they were just far too slow to come to the game. Simply do a google search for credit card from google.co.za, the absa site optimizes well, but not a single adword? http://is.gd/hwXF They can talk to people while they're looking, direct them to specific promotions, but no. All he cares about is ABL budget virals, that win awards at Cannes. Bleach! . .less by Rich...! ( @richmulholland ) on January 28 2009, 17:14 Find this comment inappropriate? Report it

Thanks! Thanks for the comment and thanks for listening! I think your point about Twitter is very valid -- that said, that part of the show is really just for fun (wait till you hear this week's) so perhaps we were a little light in the research and . .more analysis department there :) . .less by Jarred Cinman on January 28 2009, 18:00 Find this comment inappropriate? Report it

@Rich Hey Rich I have previously worked for one of the Capes largest Ad agencies - and while I might not agree with everything Graham said - I can tell you 1st hand that Clients do not do whatever their Ad Agencies tell them to - especially concerning . .more new media - which I specialised in. Even the biggest client with the most money to spend or spare, are still hesitant and its not so much anyones fault as it is the client and brand combination. Some brands aren't suited for new media for target market reason and some clients are scared to spend their precious ad budget with a dark recession no longer looming but actually here, or dont fully understand the importance of New Media. Some have taken risks and kicked-A**, some have spend lots and crashed - The thing is, we've been doing TV ad's for so long - we're good at, making it fairly fool-proof, new media on the otherhand is still not a proven formula, there are still allot of irregularities, and mix that with the dynamic pace of new media its users - makes it a very scary space to be for a client sometimes. Ad Agencies can guide clients through the clutter - thats our job - but the decision at the end of the day lies with the client. I could carry on for hours about my frustrations but I'm on limited characters - . .less by Jade on January 29 2009, 18:08 Find this comment inappropriate? Report it

response Would love to get Grahams comments . . . or do a follow up by Jade on January 29 2009, 18:15 Find this comment inappropriate? Report it

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