Episode 6: Digital Godzilla
Listen (26 min, 46 seconds)This week we speak to representatives from the three largest media houses in the country to see where they think their traditional media offerings are going and what threat digital might pose. We get the views of Toby Shapshak from Avusa, Tim Spira from 24.com and finally Nevo Hadas from Kagiso media. These three represent the holy trinity of traditional media: Newspapers, Magazines and Radio.
For Agency of the week we hear from James Barty of King James. James gives us the low down of how an integrated agency works. King James is an agency that was formed in 1998 and dabbles in traditional and digital marketing as well as eventing and PR.
Heather Ford brings us interesting information from the Blogosphere in her section the Blogedge. This week she speaks about the iHeritage project and sound smart by dropping words like "ephemera".
As always we have the Top 10 (where we speak about the soppiest love lines in movies) and a rounup of all the news.
Welcome to Episode 6 of the best Podcast in the world *
*Scientifically proven in a laboratory
Guests:
James Barty:
James is the Founder, Group Managing Director and assumedly namesake of King James, an agency he founded in 1998. King James has won the following awards: 3 Loerie Grand Prix, 32 Loerie Awards, 2 Gold One show pencils, 4 merits, a Gold Cannes Lion and a media Lion, numerous shortlists and 2 D&AD merit awards.
Tim Spira:
Tim is a Business Development Manager at 24.com. His job description is to oversee M&A activities and organic development of new business units. He also manages theBusiness Intelligence department.
Nevo Hadas:
Nevo describes himself as the "2nd assistant decaf coffee maker at Kagiso Media". Nevo is a serial entrepeneur generalist with experiences in fund raising, management, sales and technology. I have founded a number of start ups in the advertising, technology and property industries.
Toby Shapshak:
Toby is the digital publisher for Avusa's magazine division. Toby is the editor of Stuff, the South African edition of the world’s largest-selling gadget magazine. He writes a column for The Times newspaper and is a contributing editor for Business Day's Wanted magazine.
Links:
King James: http://www.kingjames.co.za/home.asp
24.com: http://www.24.com
Avusa: http://www.avusa.co.za
Stuff Magazine: http://www.stuffmag.co.za/
Kagiso Media: http://www.kagisomedia.co.za/
Jarred Cinman: http://jarredcinman.com
Heather Ford: http://hblog.org
Saul Kropman: http://saulk.co.za
Comments:
Sheesh 26 minutes, lads you promised us 15. Very bloated episode.
I know it's hard to keep things down, but it was the thing I (and people I've spoken to) bought into in the beginning.
Reminds me of the famous Woodrow Wilson . .more
by Rich...! on February 18 2009, 18:03
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Hey Rich
Thanks for the feedback. It's an unfortunately difficult tight-rope to walk when it comes to content and length. Ultimately I think if the content is interesting and worthwhile then it's worth the extra time you would invest . .more
by Saul on February 20 2009, 09:11
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