Episode 7: The Nomadic Marketing Episode
Listen (23 min, 50 seconds)This past week we had the pleasure of being invited to the Nomadic Marketing Conference at the Michelangelo in Sandton City, Johannesburg. This is the first time the Executive Education course, facilitated by Dave Duarte, was hosted in Johannesburg. The course aims to teach executives how to engage a dynamic, global market online with a strategic look at new trends and technologies such as blogs, social-networks and mobile applications.
We got some commentary from Arthur Goldstuck about the stats behind social media, Melissa Attree talks about online PR, Jon and Heinrich from Cherryflava tell us about experiential marketing and finally Dave gives us an overview of the course. Our very own Jarred finally gets to be an interviewee and gives us the highlights of his talk on measurement and tracking.
In addition to this we get the Blogedge from Heather Ford. This week she gives us the rundown of the "J-Bag and Coke" saga. Fortunately, this has nothing to do with SAA.
Guests:
Arthur Goldstuck:
Arthur Goldstuck is a South African journalist, media analyst and commentator on information and communications technology (ICT), internet and mobile communications and technologies. Goldstuck heads the World Wide Worx research organisation.
Melissa Attree:
Melissa is a marketing and communications professional who is passionate about helping people to build brands using web 2.0 (social networking, blogs, wikis) and Web PR(PR on the internet, optimised releases, blogger interaction etc.) tools….An exciting place to be when you consider how few South African marketers have really embraced the web in a pioneering, cutting-edge way.
Dave Duarte:
Dave is a internet and mobile marketing specialist, and holds several senior positions in the academic, commercial, and non-profit sectors.
He is a partner at the highly respected training, e-learning and consultancy company Huddlemind Labs.
Jonathan Cherry:
Founder of Cherryflava; Jonathan Cherry (35) is a marketing whizz, trendspotter, speaker and commentator.
Cherry has an Economics degree from the University of Stellenbosch and a long, sparkling history as a marketer in the retail and financial services industries.
Links:
Nomadic Marketing: http://www.technomadicmarkets.com/
CherryFlava: http://www.cherryflava.com/
World Wide Worx: http://www.worldwideworx.com/
Melissa Attree: http://melissaattree.wordpress.com/
Dave Duarte: http://daveduarte.co.za/
Jarred Cinman: http://jarredcinman.com
Heather Ford: http://hblog.org
Saul Kropman: http://saulk.co.za
Comments: